Job Details

  • Job Title: PR & Outreach Manager/Strategist
  • Job Type: FULL_TIME

For further information about this opportunity, or to apply, please send us your CV using the form below or contact Mike Eccles on 0161 402 3170.

In Brief

Are you a creative that is passionate about planning and executing successful publicity strategies and campaigns?

Are you full of unique and creative PR and outreach ideas that get brands noticed?

Do you have a talent for writing engaging and persuasive copy?

We are looking for a new PR and outreach manager/strategist with two or more years of experience in a professional digital PR role to join our team to take our PR and outreach offering to the next level.

A great opportunity for the right candidate to take the lead and showcase their creative marketing and outreach skills.

About I-COM

I-COM is a multi-award winning digital agency with a reputation for delivering innovative, flexible and unique solutions. We are proud to boast high employee retention levels, with a number of members of our team having been with us since the very beginning, back in 2004.

As part of our 15-year anniversary, I-COM became an employee-owned business, which means employees collectively own the majority of the company and have a greater say in the running and direction of the business. Additionally, staff members share in the profits of the business.

We know that our people are the heart of our business and the talents of our people are what make us successful as a business.

Here, you will be in a great environment in which you will work in cross-disciplinary teams to grow your clients’ revenues as well as your own skillset and understanding of digital marketing. For a flavour of the great results we achieve, take a look some of our work here.

Key Responsibilities

  • Lead and support in the execution of PR and outreach campaigns that generate a buzz for your clients
  • Lead on link building and media relations, performing outreach to journalists, bloggers, influencers and other media outlets
  • Come up with unique and creative PR and outreach ideas for a wide range of client strategies
  • Securing media coverage, both proactively and reactively
  • Network and build relationships with journalists, influencers and bloggers
  • Write a range of short and long-form content, from press releases, blog posts and news stories to infographics, reports, whitepapers and so on
  • Monitor progress of campaign activities, understanding and reporting on activities and how they help your clients, including analysing media coverage
  • Build effective client relationships and understand their wants and needs
  • Keep up to date with the current best practices for PR and outreach, as well as industry news and developments
  • Providing training to new starters, leading workshops and creating training materials

What We Are Looking For

  • Creativity - an ability to find and execute unique and interesting ways of telling a story or communicating information
  • Curiosity - an interest and understanding of PR and outreach and a desire to learn and try new things
  • Outreach skills - knowledge of how and when to pitch stories to journalists, influencers and other media outlets
  • Writing skills - excellent writing skills, knowledge of grammar, and an ability to adapt the tone of voice to suit different audiences
  • Knowledge - an understanding of the theory behind PR and outreach, SEO, social media, email marketing, and content marketing
  • Analytical - able to conduct thorough research around a variety of topics, including data analysis
  • Attention to detail - the desire to create the best possible work to the highest standard
  • Teamwork - work well within small and large teams to decide on the best possible digital marketing strategies
  • Initiative - able to manage your own workload and lead strategies from inception to completion
  • Communication - confident communication and presentation skills
  • Organisation - strong organisation and time management skills  

Desired Experience

  • Two or more years in a professional content marketing role
  • Understanding and experience of key PR and outreach tools, including Response Source, HARO and Pitchbox
  • Able to provide examples of PR and outreach worked on


  • Competitive salary
  • Profit-driven bonuses
  • Above industry standard pension scheme
  • Flexible working hours
  • Hybrid working (three days minimum working with the team in the office)
  • 20 days annual holiday (excluding bank holidays)
  • Christmas and Easter shutdown
  • One extra day’s holiday for every year you work at I-COM
  • Career progression and training opportunities
  • Monthly company social events
  • Cycle to work scheme
  • Mental health assistance
  • Referral programme
  • Casual dress
  • Fresh fruit and refreshments

For further information about this opportunity, or to apply, please send us your CV using the form on this page or contact Mike Eccles on 0161 402 3170.

Upload Your CV