Digital PR Executive

Full Time, Permanent

We are looking for a Digital PR Executive to join the team and work with a portfolio of B2B and B2C clients across a range of industries.

About You

This is the perfect role for someone who wants to progress their career in digital PR within a supportive, collaborative environment. You'll work with experienced team members, access industry-leading tools, and have real opportunities to develop your skills and take on more responsibility.

We have a highly talented content and SEO team who work closely with the PR department to support our strategies and ensure our campaigns are driven by data, as well as creativity. 

Essential:

  • 18+ months of PR experience (agency or in-house)
  • Strong writing skills across press releases, articles, thought leadership, and social content
  • A genuine interest in digital PR and staying current with industry trends

Beneficial:

  • Familiarity with tools like Response Source, Muckrack, or Roxhill
  • Experience working with legal sector clients
  • An understanding of what makes a compelling story for journalists

Key Responsibilities

About the role

Client & Content:

  • Acting as the main day-to-day contact for clients
  • Writing high-quality content, including press releases, op-eds, case studies, whitepapers, and survey content
  • Developing story angles and media pitches that generate coverage

Media Relations & Strategy:

  • Building and maintaining relationships with journalists across relevant publications
  • Contributing to and eventually leading campaign brainstorms
  • Working with the team to develop and deliver PR strategies
  • Keeping up to date with PR trends and best practices

Reporting & Results:

  • Meeting KPIs and providing weekly and monthly client updates
  • Using AI and reporting tools to deliver insights and track campaign performance

You'll report to the Head of Digital PR and occasionally support our Content team on copywriting projects.


Benefits

  • Competitive salary
  • Profit-driven bonus*
  • Flexible working hours (3 days per week in the office, 2 working from home)
  • Career progression and training opportunities
  • 20 days annual holiday (excluding bank holidays)
  • Christmas to New Year shutdown
  • One extra day’s holiday for every year you work at I-COM (up to 5 years)
  • Quarterly company social events
  • Cycle to work scheme
  • Mental health assistance
  • Referral programme
  • Modern office work environment in a central Manchester location
  • Fresh fruit and refreshments

About I-COM

An established digital agency with a reputation for delivering innovative, flexible, and creative responses to our client’s needs in marketing, we are proud to boast high employee retention levels, with a good number of our team being with us for over a decade.

As part of our 15-year anniversary, I-COM became an employee-owned business. Our employees collectively own the majority of the company, having a say in the running and direction of the business, as well as generous shares in the profits of the business.

Here, you will be in a great professional environment, working in cross-disciplinary teams to grow your clients’ revenues, as well as your skillset and understanding of digital marketing. For a flavour of the great results we achieve, take a look at some of our work here.

Employee ownership puts our people at the heart of everything we do. Our strong, unifying brand values make us who we are. I-COM Values - TIPCAR:

  • Teamwork - Together we thrive.
  • Improvement - Mastering the unknown
  • Passion - Beyond what’s expected
  • Creativity - Innovate, create & elevate
  • Accountability - Setting the standard
  • Results - Raising the bar

How to Apply

For further information about this opportunity, or to apply, please send your CV to cleo.chaisty@i-com.net