The latest from I-COM

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Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.

The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Home
Blog

Dec 10, 2025

Strategic YouTube Videos Are Key to Beating Your Competitors in AI Search

Optimising your YouTube videos specifically for embedding on your website is now critical because AI search systems (like Google's AI Overviews and ChatGPT) heavily favour structured, authoritative, and multi-format content, with YouTube being their preferred video source. Our blog outlines what you need to know to get your business seen.