Whitepaper - How Users Perceive Your Marketing Efforts (And What You Can Do About It)

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

Are you talking to the right audience in the right places? How do you know? Where should you start with a marketing strategy? If marketing leaves you with more questions than answers, our Engage Don’t Enrage whitepaper is for you.

When it comes to defining your marketing strategy, there are a lot of avenues to consider; from social media, through email marketing and search. However, as consumers get more savvy to common advertising techniques, it can be harder to make them work as effectively as they used to.

But help is at hand. We ran a survey this year to find out how online shoppers do, and do not, want to interact with brands in order to discover how companies can avoid putting potential customers off. The results are now in.

Our Key Findings:

  • 49% of people use an ad blocker when browsing the web
  • Only 14% of customers want to provide their personal details
  • 42% of consumers have bought something after seeing it advertised on social media.

Handily for you, we have collated and analysed the findings of our research in the Engage Don’t Enrage whitepaper, and provided you with several ways in which your brand can communicate more effectively with your desired audience.

Our whitepaper discusses the following:

  • Acceptable marketing channels, as decided by consumers
  • Email marketing; best practice and content
  • How to effectively use social media to get in front of your audience
  • Paid advertising and the platforms that earn the most money
  • The power of influencer marketing

Download the Engage, Don't Enrage Whitepaper Here

Need help with digital marketing? Get in touch!

I-COM Digital Marketing

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have.

Call us on 0161 402 3170 or use the contact form to get in touch.