W.F Denny

Case Study

W.F. Denny is a national online wholesale supplier and distributor of eco-friendly, biodegradable, as well as standard packaging and catering disposables.

151.70% increase in revenue

The Challenge

W.F Denny

W.F. Denny, an established player in the E-commerce industry, encountered significant challenges in 2019 following a critical core update. This setback significantly impacted their online presence and revenue.

The core update in 2019 led to a decline in online visibility and performance. The primary task was to not only recover from this downturn but also to ensure sustainable growth in a highly competitive market.

Our Strategy

W.F Denny

To address these challenges, a comprehensive and multi-faceted strategy was implemented, focusing on:

  • Extensive Keyword Research and Content Rewrites: By thoroughly analysing search trends and user behaviour, the content was meticulously rewritten to align with the evolving market needs and search engine algorithms.
  • Continuous Link Building: A robust link-building campaign was executed to enhance the website's authority and search engine rankings.
  • Meticulous Approach to Paid Search: Paid search campaigns were rigorously optimised to maximise return on investment, targeting the most relevant and high-converting audiences.

Execution & Overall Results

W.F Denny

Despite navigating through multiple lockdowns, a consistent and methodical approach was maintained in all marketing activities. This resilience and adaptability were key in overcoming the external challenges posed by the global pandemic. The results of these strategic efforts were highly impressive:

  • 2022 Revenue: £1.02 Million, a 14.88% increase from 2021.
  • 2021 Revenue: £872,433, a 66.84% increase from 2020.
  • 2020 Revenue: £522,906, a 31.33% increase from 2019.
  • 2019 Revenue: £398,177.22.

Revenue Results Per Channel

W.F. Denny - Results

W.F. Denny's journey is a testament to the power of strategic digital marketing and the importance of adaptability in a dynamic market. Through targeted efforts in SEO, content marketing, and paid search, the company not only recovered from a significant setback but also achieved remarkable growth, setting a new benchmark in its industry.

Overall, from 2019 to 2022, W.F. Denny experienced a staggering +151.70% increase in overall revenue, driven by multiple channels:

Paid Search Revenue
Organic Revenue
Direct Revenue

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