FS Litigation

Case Study

FS Litigation is an independent Legal 500-listed litigation practice with a focus on clarity, technical excellence and commitment to clients.

We worked with FS Litigation to create a scalable new website optimised for discoverability and ease of use, and delivered a substantial increase in web traffic and user engagement.

3x increase in website traffic within 3 months

Sector: Legal

Services: Web Development, Branding, SEO, Headless Website, AI Readiness

The Challenge

FS Litigation

FS Litigation is a fiercely independent law firm, ranked in the Legal 500 and founded as a conflict-free specialist litigation practice. Their ethos is: clarity of purpose, technical excellence and unwavering commitment to clients.

They came to us in need of a website experience that matched their principles as a business, and that would drive the effectiveness of their digital marketing and lead generation goals.

The Approach

FS Litigation

I-COM delivered a mobile-first website designed to reflect the firm’s positioning and operate competitively within the legal sector.

Using Prismic headless technology, I-COM developed and delivered a scalable platform that supports efficient content creation and long-term growth. SEO input was incorporated early in the process to improve search visibility from launch.

The solution focused on:

  • Improving user experience and navigation
  • Aligning brand presentation with firm ethos
  • Enabling efficient content management
  • Supporting future AI-readiness

The Results

FS Litigation

The new website aligns with the firm’s positioning and delivers measurable improvements in performance and engagement.

  • 3x increase in website traffic between August and November 2025
  • +15% increase in engagement time per session
  • Domain Authority of 16 within 3 months of launch
  • Mobile Lighthouse scores:
  • 100 (best practice)
  • 96 (accessibility)
+96%
Mobile Performance
100%
SEO Lighthouse Score
x3
The volume of website traffic between August & November 25

“Thanks to Jane Cragg and I-COM for putting together our fantastic website. Jane and the team were great to work with, responsive throughout and we are really pleased with the end result.”

Christine Newton, Partner, FS Litigation Solicitors LLP

Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.