First Recruitment Group

Case Study

First Recruitment Group is a multinational recruiter specialising in industry, technology, manufacturing, aerospace & defence and commercial jobs.

120% increase in website visitors

Sector: Recruitment

Services: Web Design, Web Development, Recaza

The Challenge

First Recruitment Group

First Recruitment Group asked us to design and build a new, search-friendly website that integrated seamlessly into their internal systems and enabled them to demonstrate their expertise in each of the sectors in which they work.

 They wanted their new website to be top in its class, delivering a great user experience and simplifying the back-end maintenance for its consultants.

The site needed to incorporate a more interactive experience for job seekers, engaging with them and demonstrating the expertise of the FRG team. It also needed to be mobile responsive, enabling easy application for jobs from any device.

The Approach

First Recruitment Group

Using our proprietary recruitment platform Recaza, which is built on the Concrete CMS, we designed the website to pull in all of First Recruitment Group's social feeds, demonstrating their commitment to engagement with candidates and showcasing their thought leadership.

In addition, we built a search-friendly structure that enables the indexation of static pages based on job type and location.

Logo Design

Image Bank



The Results

First Recruitment Group

The new website helped First Recruitment Group with the speed and efficiency of how they update their job listings.

It's enabled the business to drive more CV uploads by making it easier for candidates to apply for jobs and submit their details, thereby improving the number of leads the site generates.

This has also led to more candidates looking at more pages on the site, increasing page views overall.

Find out more about our digital marketing solutions for recruitment agencies.

Increase in Page Views
Increase in Mobile Traffic
Increase in Visitors

I-COM were instrumental in our new website development ensuring it was user friendly, mobile responsive and engaging. They developed tools for easy job search and quick CV upload, as well as enhancing the websites online strength. They maintained constant communication which helped to manage expectations and the results on launch were very positive. Thanks I-COM.

Hannah Richardson, Marketing Manager at First Recruitment Group

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.