Sector: Bespoke
Services: Web Design, Web Development, SEO, Advanced Analytics, Content Marketing, PR & Outreach, CRO & UX, PPC & Paid Advertising
World Options came to I-COM looking for a new website and a brand marketing campaign, with the goals of:
We devised a fully-integrated digital marketing campaign that incorporated SEO, Content Marketing, PR & Outreach and PPC & Paid Advertising to accompany the launch of an SEO-friendly website that we designed and built.
The campaign was curated to appeal to both potential franchisees and the target B2B customers, with the aim of:
Additionally, we provided ongoing CRO and marginal gains consultancy, along with Hubspot email marketing training and design.
Franchisee-focused work centred around the creation and promotion of an e-book: ‘A Guide to Leaving the Rat Race Behind and Working For Yourself’, designed to attract World Options' entrepreneurial target audience.
This was outreached to the media with newsworthy statistics, press releases, thought leadership and commentary pieces generated by our PR and Outreach team.
We also designed, created and promoted games, quizzes and infographics to engage both potential franchisees and SMEs who need shipping services.
Finally, SEO activities included:
As a result of our activities, we produced:
A successful digital marketing strategy means you need a creative, experienced and dedicated team behind you. At I-COM, we go above and beyond to ensure our clients achieve their goals on a daily basis.
From copywriting to PPC, SEO to design, web builds to PR - our Manchester-based specialists are ready and waiting to consult with you on your digital marketing needs, no matter your KPIs or goals.
No matter your budget, with over 20-years' worth of experience we know how to assess your business, understand your requirements and apply our skills to create a bespoke plan that will get you the results you deserve.
Our award-winning team is at the ready to offer you a free consultation. So why wait? Get in touch today using the form below.
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.