Established in 1990, TOFFS are a British-based clothing company. They produce versions of classic rugby and football shirts. Currently, they sell classic kits of over 240 clubs from around the world.
TOFFS came to I-COM with the hope of improving and building their brand.
In particular, they wanted us to drive more revenue through a variety of channels, with paid activity a real focus.
We started off the PPC campaigns using just search marketing, soon after branching out into Google Shopping, and this is where we started to see real results.
We broke out the campaigns into product category and have always used manual cost per click (CPC) - as opposed to automatic CPC - as this gives us greater control and simply works better for the client.
Digital Marketing Results
As a result of all of these activities, between 2018 and 2019 we produced:
- +75% increase in revenue
- +67% increase in transactions
- +60% increase in sessions
- +51% increase in users
Pay per click advertising, or PPC, is a powerful tool used to drive visitors to your website and increase enquiries, leads and sales.
As PPC specialists, our team have Google Premier Partner and Bing Partner status.