The Client
Established in 1990, TOFFS are a British-based clothing company. They produce versions of classic rugby and football shirts. Currently, they sell classic kits of over 240 clubs from around the world.
TOFFS came to I-COM with the hope of improving and building their brand.
In particular, they wanted us to drive more revenue through a variety of channels, with paid activity a real focus.
The Approach
We started off the PPC campaigns using just search marketing, soon after branching out into Google Shopping, and this is where we started to see real results.
We broke out the campaigns into product category and have always used manual cost per click (CPC) - as opposed to automatic CPC - as this gives us greater control and simply works better for the client.
Paid Search Results
Since taking over TOFFS's PPC in 2014, we have increased monthly paid search revenue by 700%.
In 2018, we delivered record year-on-year sales over Black Friday and Christmas, while maintaining the target ROI:
- November 2018 - 21% increase in revenue
- December 2018 - 62% increase in revenue
Digital Marketing Results
In addition to PPC, we also provide SEO and content marketing services for TOFFS.
As a result of all of these activities, between 2018 and 2019 we produced:
- 75% increase in revenue
- 67% increase in transactions
- 60% increase in sessions
- 51% increase in users
Pay per click advertising, or PPC, is a powerful tool used to drive visitors to your website and increase enquiries, leads and sales.
As PPC specialists, our team have Google Premier Partner and Bing Partner status.
With our expertise, you can expect to:
- Get under the noses of your target audience
- Increase leads
- Drive sales
- Maximise your ROI
Find out more about how I-COM can create and deliver an effective PPC strategy, tailored to your business and your objectives.