We’re thrilled to share that we’ll once again be attending this year’s JMW Lawshare Annual Conference. It’s a fantastic event that we thoroughly enjoy being a part of, meeting with partners and leaders of law firms. Read more about the event here and who will be on the panel along with keynote speaker, Pete Weatherby KC.
How AI Is Changing Legal Marketing
This year the I-COM team will be talking to law firms about one of the biggest shifts in digital marketing today, Google’s AI Overviews.
As Google continues to roll out AI-powered search features, the way your target audience discovers and interacts with your firm online is evolving. Understanding how your firm appears in AI Overviews is now essential to maintaining visibility, driving enquiries, and staying ahead of competitors.
At the conference, Kate Smith, our Client Services Director, and Alex Blaikley, Head of Strategy and Innovation will be sharing insights on how AI-driven search is reshaping website traffic patterns and what practical steps your firm can take to adapt and thrive.
Introducing the AI Legal 100 Score
We’ll also be unveiling our exclusive AI Legal 100 Score, a unique benchmark developed by I-COM to help law firms understand:
- How effectively your firm appears in Google’s AI Overviews
- The user intent behind key AI-driven searches
- How your visibility compares to other firms in your practice area
Visit the I-COM Stand
If you’re attending the Lawshare Conference, be sure to stop by the I-COM stand to:
- Collect your personalised AI Legal 100 Scorecard for your law firm
- Discover how your firm ranks among competitors
- Get tailored advice on how to enhance your visibility and generate more qualified leads
This is a Lawshare-exclusive event, however, if you’re not a member of Lawshare and interested to find out more about how this shift affects your digital marketing strategy, get in touch with our team today.
Learn More About AI and Digital Marketing
Want to explore the topic further? Check out our latest insights on how AI is transforming the digital landscape:
Get in Touch
As AI continues to influence how search works, businesses can no longer rely on traditional metrics alone.
Want tailored advice for your business? Contact us for a free consultation or insight review - call us on 0161 402 3170, or fill out our contact form to get in touch.