Will Fleming

• Position/Title & Department: 

Head of Paid Media

• What’s the day job?

Overseeing all aspects of our paid advertising, setting strategy, managing budgets and leading the team to deliver high-performing campaigns across a multitude of channels. Whilst also working closely with our other internal departments to ensure we are all pulling as one. 

• How many years of professional experience do you have?

I began working in marketing agencies in 2016

• What are your areas of expertise or specialised knowledge?

I’m a numbers nerd who loves diving into large datasets to uncover the root causes of issues within an ad account.

I also specialise in multi-channel strategies, making sure every channel works together rather than in silos. I know how to blend Google, Meta, and any other paid solutions so they all pull in the same direction and get the most out of each other.

• Do you have any certifications or additional training related to your field?

I’m fully Google certified & have completed certifications for Meta, LinkedIn, & TikTok 

• What are your interests or hobbies outside of work?

Sport, sport & more sport.

For those who know me, know that I live for basically any type of televised sport. However, my main sporting passions are Arsenal, Yorkshire Cricket, golf & the greatest sport in the world: curling. 

• Extras:

Favourite Film: Whiplash or Snatch 

Favourite Song: The Smiths - There Is a Light That Never Goes Out

Favourite Quote / Phrase / Saying: Anything from Alan Partridge’s football commentary
“Yes, yes, yes, yes, yes, yes, yes, yesssss.. That was a goal”

“The proof is in the pudding, and the pudding, in this case … is football - BOOF eat my goal”