Hannah Spelman

• Position/Title & Department: Head of SEO, SEO team
• What’s the day job?

As Head of SEO, I lead the agency’s SEO team, overseeing strategy, training, and performance to make sure our clients achieve sustainable growth. My role involves developing new processes to keep us ahead of ever-changing search algorithms, while also digging into client performance to spot opportunities and drive results. I work closely with the wider business to integrate SEO into strategies, ensuring it adds value across the board. I work really closely with every team in the business - whether that is our content or development team. Alongside reporting to stakeholders, I also manage a portfolio of my own clients, shaping and delivering organic strategies that cover everything from technical SEO to content and beyond.

• What are your areas of expertise or specialised knowledge?

My expertise lies in being a well-rounded SEO specialist, with skills spanning all key pillars of SEO - technical, on-site, and off-site. This broad foundation allows me to take a holistic view of strategies and ensure each element works together effectively. That said, I have a particular strength in on-site page performance, where I enjoy investigating why a page may not be achieving its potential and uncovering opportunities to elevate results to the next level.

• What are your interests or hobbies outside of work?

Reading, animals, gaming

• Extras:

Favourite Song: Hey Jude - The Beatles

Favourite Quote / Phrase / Saying: I love inside jokes. I’d love to be a part of one someday