Branding, Website Design and Website Development
We began by designing, developing and populating a single-page, mobile-responsive website with eye-catching logo. The website was an integral part of the campaign, acting as a hub where people could learn more about the issues and register to take part
Branded assets included a video, social media frames, badges and certificates for participants to use and display, as well as resource packs for businesses and individual registrations
We designed and set up an automated email marketing campaign to trigger after participants registered on the site, delivering the resource packs automatically, alongside encouraging and inspirational messaging to build and sustain momentum before, during and after October.
Social Media Marketing
We set up the Unblocktober Instagram, Facebook and Twitter channels, with support from paid social media advertising, to attract supporters and encourage engagement from participants
PR & Outreach
We conducted a PR and outreach campaign to spread the word, and reached out to environmental groups, businesses and utility companies to gather official support