Sellick Partnership

Sector
  • Recruitment
Services
  • SEO
  • PPC Consultancy
  • Earned Traffic
  • Social Media

The Brief

Sellick Partnership is a niche recruitment firm specialising in legal and finance jobs, with seven offices across the UK. Sellick Partnership commissioned us to create a comprehensive digital strategy to help them increase the number of CVs on their database and the number of job applicants.

The Challenges

Organic search results are increasingly dominated by large job boards, able to get individual job pages indexed more quickly than small, niche sites. In addition, Sellick Partnership cannot compete budget-wise with larger, more generalist firms. We needed to make best use of Sellick's budget in order to help them drive growth.

The Approach

We became an extension of Sellick Partnership's internal marketing team, developing and delivering the strategy and content marketing ideas together. This approach enabled us to make the best use of Sellick Partnership's contacts and internal resource to maintain the social media accounts. It also allowed for us to focus our expertise on specialist content and outreach as well as driving improvements to web content. The strategy focused heavily on raising brand awareness and growing links and citations through thought pieces, blogger outreach and PR.

Newsletters

Slideshare

Print Designs

Blog Graphics

Sellick - The Outcome

The Results

Month-on-month Sellick Partnership continues to break new records in fee income, resulting from the increased exposure and growing brand awareness generated by the thought leadership campaign. The number of CV uploads increased by 40%, the number of user sessions by 12% and social referrals grew by 16%, aided by a clear strategy and very strong content.

The Impact

The growth has enabled Sellick Partnership to grow its own internal marketing team and raise its marketing budgets as well as set more ambitious growth targets. Sellick Partnership was also able to reinvest in a new website to help them reach these targets.

Sellick Partnership
  • CV's Captured 40%
  • User Sessions 12%
  • Social Referrals 16%
From the outset the I-COM team invested the time and resource to understand our business needs, in-line with our overall objectives. We had a fixed monthly budget and it was their role to convert that into placement fees through a hardworking, integrated online marketing strategy. Through a combination of SEO, PPC, Link building, PR and content marketing, together we implemented a really well executed campaign that generated the results that we were looking for.
Anna Gibbons,
Corporate Communications Director, Sellick Partnership