40%
Increase in CV Uploads
Sector:
  • Recruitment
Services:
  • SEO,
  • Paid Advertising,
  • PR & Outreach,

The Client

Sellick Partnership is a niche recruitment firm specialising in legal and finance jobs, with seven offices across the UK. They commissioned us to create a comprehensive digital strategy to help them increase the number of CVs on their database and the number of job applicants.

The Approach

We became an extension of Sellick Partnership's internal marketing team, developing and delivering the strategy and content marketing ideas together.

This approach enabled us to make the best use of Sellick Partnership's contacts and internal resource to maintain the social media accounts. It also allowed for us to focus our expertise on specialist content and outreach as well as driving improvements to web content.

The strategy focused heavily on raising brand awareness and growing links and citations through thought pieces, blogger outreach and PR.

Newletter
Blog posts & imagery

Month-on-month Sellick Partnership continues to break new records in fee income, resulting from the increased exposure and growing brand awareness generated by the thought leadership campaign. 

The Results

Month-on-month Sellick Partnership continues to break new records in fee income, resulting from the increased exposure and growing brand awareness generated by the thought leadership campaign. The number of CV uploads increased by 40%, the number of user sessions by 12% and social referrals grew by 16%, aided by a clear strategy and very strong content.

The growth the business has experienced has enabled Sellick Partnership to grow its own internal marketing team within the recruitment firm.

This has also led them to raise marketing budgets and set more ambitious growth targets. Their investment in a new web design suitable for the recruitment industry has helped them to reach these targets and led to more referrals and uploaded CV’s overall.

40%
Increase in CV uploads
16%
Increase in Social Referrals
12%
Increase in User Sessions