Forward Role

  • Recruitment
  • Web Design
  • Web Development

The Brief

Forward Role is a niche recruitment firm, based in Bolton, and specialising in marketing jobs. They wanted to modernise their website and make it more search engine friendly. They also wanted a site which enabled them to tell their brand story better and which would integrate with their internal systems and the major job boards.

The Challenge

Forward Role wanted to take their new branding and use it for a site design that showcased the friendly nature of their business. They also wanted a site which would integrate with their internal systems and allow for better candidate interaction, helping to increase the number of CVs they receive. In addition, they wanted to use the site as a springboard to better brand visibility so they could establish themselves as a market leader.

The Approach

We incorporated the new Forward Role branding into a new search-friendly site that allowed candidates the ability to upload CVs, or sign up for job alerts. The new back-end system also enabled Forward Role to add jobs to job boards and the Forward Role website at the same time, making maintaining job listings far more efficient. In addition, the site structure supported the addition of thought leadership content and a blog.

Forward Roll Recruitment - The Outcome

The Results

The new website had a huge and immediate impact on Forward Role's web traffic, driving an increase of over 1,400% in users, an 845% increase in pageviews and a 574% increase in goal completions.

Visit Website
  • USERS +1,493%
  • PAGE VIEWS +845.66%

When creating a web design suitable for recruitment needs, we took into consideration the target market for Forward Role.

We wanted to ensure that the site redesign was targeted towards this audience to maximise conversions and lead to more success for the business. This led to 1,493% more users overall and more goal completions as a result.

I-COM did an amazing job of managing the project (and me), and have been a joy to work with from the initial sales pitch through to the implementation and review stages. I'd strongly recommend them to any business.
Steve Thompson
Managing Director, Forward Role Recruitment