We first made improvements to the website to improve the online presence. This included:
All of these activities helped to make the website more engaging, easier and clearer for visitors to use.
In addition, we rolled out UX improvements to the mobile version of the site, such as adding accordions, to improve user experience for users across all devices.
Growing brand awareness was another key focus area, which we achieved through the execution of several thought leader campaigns.
We created a guide to property purchase and adaptation following a serious injury, and a video around accessibility in Manchester.
The film went on to secure coverage on BBC NorthWest Tonight and BBC Radio 1 as well as in many local and disability publications.