The performance of the new website has been exceptional. In the three months following launch, the site generated 48% more applications than it did over the same period the previous year.
What makes this all the more remarkable is that these results came during a period of economic uncertainty when candidates were reportedly looking to maintain job security rather than risk a move.
The new website is much more effective on mobile devices, and the improvement in design and user experience has been recognised by improvements in key metrics both on and off-site.
All statistics are based on improvements in the three months immediately following the launch of the new site compared to the same period the year before:
- Organic session duration up 46%
- Job applications up 48%
- Organic bounce rate improved by 23%