The Brief
Potter Rees Dolan is a law firm that specialises in providing legal services to clients who have suffered serious injuries. This can be in the form of anything from sports related injuries to accidents in the workplace.
They came to us to ask for help in improving their brand awareness and to improve the number of enquiries they receive from the web.
The Challenge
The Potter Rees Dolan site required SEO optimisation and brand building in search engines to improve visibility and traffic to the website in order to drive more high quality enquiries.
In addition to this the client wanted to improve their brand awareness and make the most of opportunities with their target audience.
The Approach
We first made improvements to the website to improve the online presence. This included:
- Refreshing the homepage and restructuring the navigation
- Content and UX improvements to the main service pages
All of these activities helped to make the website more engaging, easier and clearer for visitors to use.
In addition, we rolled out UX improvements to the mobile version of the site, such as adding accordions, to improve user experience for users across all devices.
Growing brand awareness was another key focus area, which we achieved through the execution of several thought leader campaigns.
We created a guide to property purchase and adaptation following a serious injury, and a video around accessibility in Manchester.
The film went on to secure coverage on BBC NorthWest Tonight and BBC Radio 1 as well as in many local and disability publications.
The Results
As a result of these brand campaigns, the SEO and the UX optimisation activities we carried out on the website, Potter Rees Dolan has had a 116% increase in total enquiries as well as a 29% increase in unique visits.
This demonstrates that more relevant customers are finding their way to the site and a higher percentage of the traffic is making an enquiry than before.