Lupton Fawcett is a large, full-service law firm based in Yorkshire. They appointed us to redesign and rebuild their website in order to modernise the brand, they wanted to ensure the site was mobile-friendly and incorporate the content from what had previously been on multiple sites into one centralised, corporate site.
Lupton Fawcett needed to target multiple audiences with their broad range of services including individuals, businesses and the Church of England. They wanted to convey their Yorkshire roots while continuing to maintain a relationship with clients brought to the business from the merger of three different law firms. They also needed to ensure that the content on the site reflected the full range of services.
The redesigned site gives more guidence on the full range of services offered by Lupton Fawcett, informing visitors that in addition to offering legal advice to businesses and private individuals, they specialise in a number of sectors. With a bright, modern appearance, the site converts seamlessly to work on any device and makes it easy for visitors to find the right service quickly through a unique approach to the search box which invites visitors to type in what they want to achieve on the site.
A Taste of the Work
After a website redesign carried out by the I-COM team, Lupton Fawcett has had an increase in enquiries and in cases.
Having seen the benefit of a strong web presence the law firm has put together a web champions team to drive site content and build the brand’s social media presence, according to our guidance of appropriate digital marketing for a law firm.