Burton Copeland

Sector
  • Law
Services
  • Web Design
  • Web Development
  • Digital Marketing

The Brief

Burton Copeland is a specialist criminal defence and regulatory solicitors' firm. They asked us to redevelop their website and undertake digital marketing in order to raise their profile and drive more leads through their website.

The Challenges

Burton Copeland works in a very complex and often controversial area of law. Known for their high profile driving offence cases, they commissioned us to modernise their website, make it mobile responsive and help raise their profile to bring in more high value business crime cases. In addition, the site had very poor user engagement metrics, owing to the lack of detail regarding the niche services offered by the firm.

The Approach

We updated the site, moving to Concrete5, creating a more user friendly site structure and a more modern design, ensuring the site would work on any device. At the same time, we refreshed the content, building out pages on the firm's more specialised case types and began online PR and content marketing in order to establish thought leadership and raise brand awareness.

Burton Copeland - The Outcome

The Outcome

Search engine traffic rose by 11%, and the improved site design and site content led to visitors spending 25% longer on the site which resulted in a 233% increase in enquiries driven by search engines.

Visit Website
  • ORGANIC TRAFFIC 11%
  • ORGANIC TIME ON SITE 25%
  • ORGANIC ENQUIRIES 233%

We focused on fully optimising the new web design and development for Burton Copeland's target audience, ensuring this new web development managed to get their message across successfully.

Now they are able to continue the growth of the business through digital marketing for their law firm and local SEO. This has led to a massive growth in their organic metrics, including in the amount of traffic heading to the site.