Bray & Bray
- Web Design
- Web Development
Full-service law firm Bray & Bray appointed us to help build a new, mobile-responsive website and subsequently drive more web traffic through a digital marketing campaign.
Bray & Bray wanted a unique website design to break away from the standard appearance of a solicitor's site but was still identifiable to visitors, and professionals. In addition, they wanted to drive more local traffic to their website, in particular they wanted to increase the number of personal injury cases they obtained from the web.
We used bold, inspirational background imagery to move Bray & Bray away from the usual header imagery used by legal firms. We then optimised the site specifically for local search and worked to build out the personal injury and family law sections of the website. We were then able to increase the number of potential searches, as well as enabling us to begin promoting the firm off-site.
The marketing campaign drove an increase in visitors of 36%. But even more significantly, the new, mobile and user-friendly site had a 67% increase in the conversion rate, which meant a 127% increase in the number of visitors filling in a contact form.Visit Website
In my experience of working with website designers, CMS providers, hosting companies and SEO experts, I have found that in my relatively short time of working with ICOM, the skill levels, professionalism and general likeability is excellent. Nothing is too much trouble to explain and the members of the team that I have worked with always welcome my ideas and input when working together to improve our website.