King of Servers

Case Study

King of Servers is a B2B e-commerce business selling servers and IT hardware. When they approached us, they were in the process of launching the business and were looking for help with their Magento website and their digital marketing.

1105% increase in revenue

The Challenge

King of Servers

King of Servers had a Magento website which needed to integrate with a third-party database to update pricing on thousands of products multiple times a day. In addition, work undertaken by the previous marketing agency had led to a Google penalty. As a new brand, with little visibility or brand awareness, King of Servers needed to convince sceptical IT professionals to trust them to provide expensive, highly vital equipment.

The Approach

King of Servers

We worked with King of Servers to build a development roadmap to fix the most important issues on the site and then turn to dealing with conversion rate and user experience. At the same time, we built a paid search and Google shopping campaign to begin to drive sales immediately while working to get the Google penalty lifted. In addition, we began content marketing and PR work in order to raise brand awareness amongst IT professionals and to help improve organic visibility.


King of Servers

Our work for King of Servers won the MPA award for innovation and an Online Retail Award.

It's also earned one commendation and two further award nominations.

Extensive Wireframing


Buying Guides

Cartoon Strips

The Results

King of Servers

Our focus on resolving the issue of syncing King of Servers Magento website with a third party database, as well as devising a strategy that focused on UX, paid search and implementing a Google shopping campaign, meant revenue soared.

We also worked to raise brand awareness and highlight the quality IT products on offer from King of Servers. All of this work led to a substantial increase in such metrics as the conversion rate of the site, the average order value and revenue overall.

The growth in revenue has enabled King of Servers to expand its team and to add in new product lines.

Increase in Revenue
Increase in Conversion Rate
Increase in Average Order Value

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.