Jonathan Fawcett

Case Study

Jonathan Fawcett are suppliers of linen, towels and accessories to superyachts, residences and private planes.

144% increase in users

The Challenge

Jonathan Fawcett

Jonathan Fawcett approached us for help re-branding their business, as well as the creation of a website which reflected their brand and the high quality of the products they supply.

Jonathan Fawcett supplies high-end, luxury items to an extremely discerning market, so the website had to visually convey this message without having to drive the point home by repeatedly mentioning the words "luxury," "quality," and other synonyms.

The Approach

Jonathan Fawcett

We chose a clean, simple design, focused on close-up lifestyle images of the products to convey the feeling of freshness and luxury that people hope to feel upon stepping out of the shower and grabbing a soft, fluffy towel, or when climbing into fresh sheets. The understated text conveys confidence in the high-end quality of the products and services that Jonathan Fawcett delivers.

The Results

Jonathan Fawcett

The site has not only performed better in search, but it has also enabled Jonathan Fawcett to increase enquiries through the collateral they distribute at shows and exhibitions. This led to a 144% increase in users as well as a 30% increase in pages per session and a 24% increase in session duration as visitors are spending more time looking at the examples of products on the site.

The re-branding and web design project helped Jonathan Fawcett to think about the way the business operates and what really matters to their clients.

Since the site launched, they have established a purpose-built showroom which allows them to showcase their product and service alongside sister company Kevin Glancy.

Increase in users
Increase in pages per session
Increase in session duration



Mood Boards


Thank you for the absolutely fantastic job that you have done for Jonathan Fawcett Limited. I am extremely grateful for everything that you have done for us during the last few months. I-COM has given us exciting new direction and at the same time captured the aspects of the company that are worth preserving. Business is so often about making choices, and we definitely made the right decision in choosing I-COM!

Jonathan Fawcett, Director at Jonathan Fawcett LTD

Digital Marketing Specialists

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