Frazer John Recruitment

Sector
  • Recruitment
Services
  • Web Design
  • Web Development

The Brief

Frazer John Recruitment is a Manchester based recruitment agency, specialising in five key areas - finance, technology, HR, marketing and executive placements. They wanted to update their website to modernise the look and feel and improve the user experience for candidates, clients and their own team.

The Challenge

Frazer John Recruitment needed a new design which would modernise the brand and would allow the different departments to stand out from each other. In addition, they wanted to make the process of adding jobs and promoting those jobs simpler for staff. They needed better functionality for candidates and clients as well.

The ApproacH

Our designers worked with Frazer John Recruitment to understand the brand in order to update the design. Our developers built the new site on our recruitment CMS platform, enabling staff to add pages easily. We integrated the site with Idibu and Frazer John Recruitment's social media accounts and added a 'My Account' area to enable candidates to view their history, set preferences and manage their CVs.

Frazer John - The Outcome

The Results

The new site not only drove more visitors, but interaction with the website increased significantly with job applications rising by 352% and the conversion rate improving by 123%. In addition, Frazer John Recruitment has found maintaining the site and keeping job listings up-to-date a much easier process than previously.

Visit Website

The Impact

The added functionality for candidates has helped Frazer John Recruitment build goodwill, which in turn has driven increased numbers of applications for the business. The time-saving element of integrating Idibu means that the team can simultaneously add jobs to the site and to job boards across the web.

Frazer John
  • Visitors 103%
  • Conversion Rate 123%
  • Job Applications 352%
We are delighted with our decision to use I-COM for our website design. I-COM successfully converted our initial concepts into a finished product that we and our customers love! The level of support we've received has been truly fantastic, and the team have been on hand from day one to ensure everything ran seamlessly. We are looking forward to continuing to work with I-COM and would have no hesitation in recommending them.
Christine Hackeson
Operations Manager, Frazer John Recruitment