First Recruitment Group

Sector
  • Recruitment
Services
  • Web Design
  • Web Development

The Brief

First Recruitment Group is a multinational recruiter specialising in industry, technology, manufacturing, aerospace & defence and commercial jobs. They asked us to design and build a new, search-friendly website that integrated seamlessly into their internal systems and enabled them to demonstrate their expertise in each of the sectors in which they work.

The Challenges

First Recruitment Group wanted their new website to be top in its class, delivering a great user experience and simplifying the back end maintenance for its consultants. The site needed to incorporate a more interactive experience for job seekers, engaging with them and demonstrating the expertise of the FRG team. It also needed to be mobile responsive, enabling easy application for jobs from any device.

The Approach

Using our proprietary recruitment platform which is built on the Concrete CMS, we designed the website to pull in all of First Recruitment Group's social feeds, demonstrating their commitment to engagement with candidates and showcasing their thought leadership. In addition, we built a search-friendly structure that enables indexation of static pages based on job type and location.

Logo Design

Sub Branding

Image Bank

I-COM Recruitment Platform

First recruitment Group - The Outcome

The Results

The impact of the new site was almost immediate with visitors to the website increasing by nearly 120% and page views increasing by nearly 175% as the site was more search and user friendly. The impact was biggest for job seekers using mobile devices as mobile traffic increased by nearly 145% and tablet traffic by 207%.

Visit Website

The Impact

The new website has helped First Recruitment Group with the efficiency of how they update their job listings and has enabled the business to drive more CV uploads by making it easier for candidates to apply for jobs and submit their details. This has led to more candidates looking at more pages on the site.

First Recruitment
  • Website Visitors +119.73%
  • Pageviews +174.42%
  • Mobile Traffic +144.93%
I-COM were instrumental in our new website development ensuring it was user friendly, mobile responsive and engaging. They developed tools for easy job search and quick CV upload, as well as enhancing the websites online strength. They maintained constant communication which helped to manage expectations and the results on launch were very positive. Thanks I-COM.
Hannah Richardson
Marketing Manager, First Recruitment Group