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13%
Increase in Users
Sector:
  • Education
Services:
  • Web Design,
  • Web Development,

The Client

Hopwood Hall is a vocational further education college located in Middleton & Rochdale. They came to I-COM looking to rebuild their website.

The Brief

They wanted a fresh new design that would set them apart from other further education providers in Greater Manchester.

At the same time, they needed a site that they could update easily via the CMS. The site needed to integrate into EBS Course Information Portal and also to showcase their public-facing services.

They asked for a site with strong visuals that was not text-heavy that would be easy to navigate and could prominently integrate their social media content as this is the primary way they reach their target student base.

The Results

We designed a site that was very image-led, enabling Hopwood to populate the design with colourful pictures demonstrating life on campus and which used our social board to integrate the college’s social media content onto the individual pages of the site.

The flexible design also allowed Hopwood to populate blocks with testimonials from notable graduates and included access to portals for both current students and for parents.

The design is responsive, meaning it works well for students accessing the site on their mobiles and the improved user experience means that applying for courses via the website is much easier.

EBS Integration
Social Boards
Concrete5 CMS

The Outcome

Visitors are finding the site far more engaging - it has an impressive
bounce rate of just 35%. User sessions have increased 18% and visitors look at an average of 3.4 pages per visit and spend 3 min 02 sec per session.

Mobile is now far and away the biggest percentage of people accessing the site, and in Google’s new mobile-first index, the site has great coverage, with over 6,100 different non-brand terms sending traffic each month.

18%
Increase in Sessions
14%
Improvement in Bounce Rate
13.5%
Increase in Users