King of Servers
- Web Design
- Web Development
- Conversion Rate Optimisation
- PR & Outreach
King of Servers is a B2B e-commerce business selling servers and IT hardware. When they approached us, they were in the process of launching the business and were looking for help with their Magento website and their digital marketing.
King of Servers had a Magento website which needed to integrate with a third party database to update pricing on thousands of products multiple times a day. In addition, work undertaken by the previous marketing agency had led to a Google penalty. As a new brand, with little visibility or brand awareness, King of Servers needed to convince sceptical IT professionals to trust them to provide expensive, highly vital equipment.
We worked with King of Servers to build a development roadmap to fix the most important issues on the site and then turn to dealing with conversion rate and user experience. At the same time, we built a paid search and Google shopping campaign to begin to drive sales immediately while working to get the Google penalty lifted. In addition, we began content marketing and PR work in order to raise brand awareness amongst IT professionals and to help improve organic visibility.
The site improvements, increase in brand awareness and highly optimised paid search campaign have led to:
+1105% increase in revenue
+275% increase in conversion rate
+178% increase in average order value
The growth in revenue has enabled King of Servers to expand its team and to add in new product lines.