King of Servers - Marketing

Sector
  • E-Commerce
  • Technology
Services
  • SEO
  • PPC Consultancy
  • Earned Traffic
  • Social Media
  • Conversion Rate Optimisation
  • Content Marketing
  • Online PR

The Challenge

King of Servers (KoS) is a B2B e-commerce business selling servers and IT hardware. During the first 12 months of successful marketing, the KoS’ business grew rapidly. The next challenge was to generate more high-value orders to hit increasingly ambitious revenue targets. To do this, I-COM shifted focus to help them build trust with their growing customer base to help increase average order values and drive repeat business.

The Approach

To convey KoS’ quality of service, we improved the site content and functionality while running an ongoing PR campaign through which KoS offered expert commentary on IT-related issues. To strengthen trustworthiness, we implemented the Feefo third party review service model and introduced a rolling banner on the homepage detailing the brands KoS stock. In addition, creating case studies and a Knowledge Centre helped convert customers from ‘research mode’ into ‘buying mode’.

Learn how we drove up average basket values and conversions and how you can apply the same approaches to your website, by downloading the full case study PDF.

The Outcome

Conversion rate up 59%
Live chats up 87%
Repeat business up from 20% to 43%
Revenue up 45% year on year

Want to know more?

Download the full detailed King of Servers - Marketing case study to learn more about the specific techniques and approaches used and how they can help you.

CUSTOMERS REVIEWS

Video

BRAND PAGES

Price Match System

I-COM has been first class in understanding our business, our market and our audience. It’s through this understanding that they’ve been able to deliver such a successful strategy that has resulted in phenomenal growth. They have combined innovation with effective marketing techniques that have built our business in a sustainable way. Whilst it can be easy to get quick, short-term results, I-COM has used their expertise to execute a long-term strategy that has grown our business substantially.
Albie Attias,
E-commerce Director, King of Servers