- Earned Traffic
- Social Media
- Conversion Rate Optimisation
- Email Marketing
- PR & Outreach
- Content Marketing
Evaris (formerly King of Servers) is a B2B e-commerce business selling servers and IT hardware. During the first 12 months of successful marketing, the business grew rapidly. The next challenge was to generate more high-value orders to hit increasingly ambitious revenue targets.
To hit Evaris's targets, I-COM initiated an integrated content marketing campaign consisting of PR, outreach, copywriting and SEO, with the intention of raising brand awareness and building trust among their growing customer base, which would drive repeat business and lead to increased average order values.
To convey Evaris’ quality of service, we improved the onsite copy, implemented changes to improve site functionality - leading to an enhanced customer experience - and ran an ongoing PR campaign through which Evaris offered expert commentary on IT-related issues.
Additionally, it was important from an SEO standpoint to strengthen the site's trustworthiness in order to improve it's organic visibility. To do so we implemented the Feefo third party review service model and introduced a rolling banner on the homepage detailing the brands that Evaris stocks. In addition, we added case studies and created a Knowledge Centre, helping to convert customers from ‘research mode’ into ‘buying mode’.
Learn how we drove up average basket values and conversions and how you can apply the same approaches to your website, by completing the form to download the full case study PDF.
Conversion rate up 59%
Live chats up 87%
Repeat business up from 20% to 43%
Revenue up 45% year on year
Want to know more?
Download the full detailed Evaris case study to learn more about the specific techniques and approaches used and how they can help you.