- Fashion and Lifestyle
- Web Design
- Web Development
- Earned Traffic
- Social Media
Christy tasked us with improving traffic to their websites (UK & US) to help them grow their revenue. They also wanted to broaden their customer demographic from the 65+ age group by reaching a younger market.
We employed a combination of technical SEO to ensure that search engines found the Christy site as search-friendly as possible; content marketing and blogger outreach to help grow brand awareness among the 25-64 age market, as well as pay-per-click advertising.
We helped Christy to grow its revenue online by 47%. In addition, the number of customers outside of the 65+ age group increased significantly, in particular revenue from people aged 45-54 grew by 60%; revenue from people aged 55-64 grew by 70%; and revenue from people aged 35-44 grew by 84%.
The technical work we carried out helped not only to grow the traffic and overall revenue, but our advice regarding mobile traffic helped to increase revenue from mobile by 67%.
After two years of working with Christy, we maintain a successful blogger ambassador scheme, utilising top-tier bloggers to create a series of downloadable guides, and continue to expand the Christy brand reach, in particular to people in the 45-64 age range.
We have also helped to launch the Christy brand in the U.S., providing SEO consultancy on the website and carrying out a blogger outreach campaign to raise brand awareness.