Burton Copeland

Case Study

Burton Copeland is a specialist criminal defence and regulatory solicitors' firm.

233% increase in enquiries

The Challenge

Burton Copeland

Burton Copeland asked us to redevelop their website and undertake digital marketing in order to raise their profile and drive more leads through their website.

Burton Copeland works in a very complex and often controversial area of law. Known for their high profile driving offence cases, they commissioned us to modernise their website, make it mobile responsive and help raise their profile to bring in more high value business crime cases. In addition, the site had very poor user engagement metrics, owing to the lack of detail regarding the niche services offered by the firm.

The Approach

Burton Copeland

We updated the site, moving to Concrete5, creating a more user friendly site structure and a more modern web design, ensuring the site would work on any device.

At the same time, we refreshed the content, building out pages on the firm's more specialised case types and began online PR and content marketing in order to establish thought leadership and raise brand awareness.

The Results

Burton Copeland

We focused on fully optimising the new web design and development for Burton Copeland's target audience, ensuring this new web development managed to get their message across successfully.

Now they are able to continue the growth of the business through digital marketing for their law firm and local SEO. This has led to a massive growth in their organic metrics, including in the amount of traffic heading to the site.

Increase in Organic Enquiries
Increase in Time On Site
Increase in Organic Traffic

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.