Brand Attic

Sector
  • Fashion and Lifestyle
  • E-Commerce
Services
  • Web Development
  • SEO
  • PPC Consultancy
  • Digital Marketing

The Brief

Brand Attic commissioned us after having an unsuccessful experience with a previous agency. As a new retailer carrying their own range of designer brands, aimed at the high street market, Brand Attic needed us to help grow the brand's presence online and to drive traffic and sales.

The Challenges

Brand Attic were new entrants into a highly competitive market looking to gain traction in an organic search environment which favours established high street brands. We had to find the best way to raise brand awareness quickly in order to help Brand Attic meet ambitious revenue targets.

The Approach

Our approach was to get the Brand Attic name in front of as many shoppers as possible so we started with a PPC campaign and supplemented that with display ads. We then focused on getting products out to prominent bloggers for review purposes, taking advantage of PR opportunities and running data capture campaigns to help Brand Attic build its email database.

Brand Attic Outcome

The Outcome

We helped raise the profile of the brand, driving a 151% increase in traffic and a 1,030% increase in revenue. In addition, I-COM gained coverage for Brand Attic online and elsewhere in the media including Shortlist magazine, The Daily Mail and The Only Way is Essex.

The Impact

Brand Attic exceeded its revenue targets and, as a result, has set even more ambitious goals for 2016, raising marketing budgets to ensure the goals will be met.

Brand Attic
  • Users 151%
  • Conversion Rate 325%
  • Revenue 1030%
As a small team, we require agencies to be more than just a ‘third party’ we need to extend our in-house team with experts. I-COM have certainly become the extension of our team we require and are dedicated to making the project a success. I-COM is big enough to house real talent, which gets results and yet small enough to offer a personalised hands on approach, it’s the perfect balance for our business.
Steph Linton,
E-Commerce Manager, Brand Attic