Do I Need Social Media Advertising in My Life?

Social media advertising is for brands who want to reach more of your target audience on the web, drive more traffic to your website and convert more of those visitors into customers.

Does that sound like you? If so, you should probably speak to our team of specialist paid advertising consultants. I suppose we would say that, but then they are accredited social advertising experts, working every day with our clients to make Facebook, Twitter, LinkedIn, Instagram and YouTube deliver consistent significant returns on investment for them…

Maybe you’re already doing some social media advertising and you’re unsatisfied with the results. Or maybe you’ve not even dipped your toe in the water just yet. Either way, we will take your marketing to the next level by tapping into the vast and sophisticated advertising platforms offered by today’s social networks.

Let’s show you how we do it. Get in touch today and we’ll be happy to talk you through it. Call us on 0161 402 3170 or us our quick contact form and we’ll call you back asap.

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How Does it Work?

If you want to grow your business online, there are very few credible arguments against social media advertising. 

After all, today there are 3.4 billion active social media users, who have an average of 7.6 social media accounts and spend on average more than two hours on social networks each and every day. 

Now, most marketers know that it’s important to have a presence on social networks and to get in front of their target audience by posting high-quality content that will attract their attention. 

But not all of them know how to identify and target their prospects with laser-like precision,  based on their demographics, interests and habits. 

And not all of them are aware of the vast array of advertising options available to them within each social network, from product advertising to brand awareness campaigns and everything in between.

Likewise, not everyone knows how to set up and manage campaigns, choose bidding models or navigate the internal advertising platforms on offer.

And we understand that completely - it can be really complicated and time-consuming.

Luckily, however, we do know how to do all of the above, and we have helped our clients take their brand’s reach and social engagement to new heights for many years now. 
 

How Will I-COM Work With Me?

At I-COM we’re all about strategy - putting a specific plan in place that will meet your objectives, get you in front of the right people and drive those people to take the action that you want.  

That means at the start of our working relationship, we will spend time to understand what you’re hoping to achieve, who you’re hoping to target, your USPs and your key messages. 

This will give us the platform we need to then put together a plan of action that will cover:

  • The platforms we think you should be using
  • The demographics and targeting criteria we think you should focus on
  • The imagery, wording and messaging you should be using
  • The levels of spend that will get your desired result 

From there, we will launch and manage your paid advertising campaigns, keeping an eye on performance and adjusting and optimising your ads as we go. 

We also give you full transparency, providing detailed reports and analysis that shows you the full results of your campaigns and where we need to go from there to continue to get you the results you want. 
 

Why Should I Work With I-COM?

We’re now more than 15 years old, having been at the forefront of digital marketing in Manchester since 2004. You know the phrase ‘you can’t teach an old dog new tricks’? Well, it’s poppycock! As one of the older dogs around, we’re living proof that you can combine deep experience with constant evolution, learning and experimentation to keep our clients ahead of the curve.

We should also mention that we are employee-owned - not just because we think it’s cool (it is) but because it has a direct impact on how we work with our clients. It means you get the opportunity to build good, long-lasting relationships with our people, who are dedicated to guiding and directing the company. It also means you’re working with people who have a shared desire to grow businesses - both ours and yours. 

These are just some of the reasons why our clients work with us to take their business to the next level. Take a look at our case studies to find out more.