0161 402 3170info@i-com.net

Generative Answer Optimisation (GEO) Services

Be the source that LLMs choose first. Call us on 0161 402 3170 to learn more about our GEO services or send us an enquiry via the contact button below.

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GEO Services That Work.

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Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul, Partner at TJL Solicitors

We’ve been working with I-COM for over ten years, which shows that we’re happy with the work that’s being done and that we’re getting the right results. Through the work I-COM have done for us, they have increased the quality of leads and enquiries we get from potential clients, which means we’ve got a much greater chance of securing new business. We love working with I-COM because it’s minimum fuss, good value for money, they are lovely people to deal with and they deliver great results.

David Miller, Director at The VAT People

I-COM are important to W.F. Denny, supplying our SEO support, our Google Adwords and our new website. It’s important for small firms to have a supplier such as I-COM who wish to work with us, make it easy, and explain the problems, and we’re pleased to say that I-COM also delivers the results. Since 2015 I-COM has helped W.F. Denny increase online sales by over 60%. It comes down to the ease of use and the fact that we can speak to people immediately.

John Haken, Managing Director at W.F. Denny

JMW has been working with I-COM for many years and we have a great relationship with their team. As a large law firm we have multiple departments that rely on I-COM to deliver marketing support including paid advertising, content marketing, SEO, PR, and design/ development. We work very closely together to come up with creative ways to promote our business and drive high quality leads. If you are looking for a digital agency who are professional, hands on and deliver results then you should consider working with them.

Sarah Horsley, Personal Injury Marketing Manager at JMW

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What is Generative Engine Optimisation (GEO)?

Search is evolving faster than ever. Increasingly, people aren’t just searching on Google; they’re turning to AI-powered platforms like ChatGPT, Claude, Gemini, and Perplexity to get direct answers. These platforms are powered by advanced AI engines and generative AI engines, which synthesise information from a wide range of sources to generate responses.

Generative Engine Optimisation (GEO) is the process of making sure your brand is the one chosen by these large language models (LLMs) when they generate answers. Generative engine optimisation is a new field distinct from traditional SEO, focused on optimising content specifically for AI models and generative AI engines to ensure your information is cited or referenced in AI-generated responses. In short, GEO goes beyond SEO. It’s not just about ranking in search results; it’s about becoming the trusted source AI systems use to answer people’s questions.

Unlike traditional search engines and AI SEO, which have historically relied on keyword matching and keyword research, GEO represents an evolution toward optimising for entity recognition, context, and trustworthiness to influence how AI engines and generative AI engines select and present information

“Think of AEO as SEO’s next chapter: guiding your visibility in the world of AI-driven answers.”

- Hannah Spelman, Head of SEO at I-COM

Why GEO Matters for Your Business

  • AI is rewriting search - LLMs now act as answer engines, pulling from multiple sources to provide instant responses.
  • Visibility is shifting - Even if you outrank competitors in traditional SEO, they could be winning if their content is cited or used in AI-generated answers.
  • Authority is instant - The brand chosen as the answer gains immediate credibility and trust.
  • Zero-click is the new normal - Users don’t always click through, being in the answer is how you stay visible.

GEO is essential for maintaining a brand's visibility in generative search results, not just in organic search. If your content isn’t optimised for generative engines, you risk being left out of the answers your customers actually see.

Our Generative Engine Optimisation Services

We treat GEO as the next evolution of SEO, combining our proven methodology with innovative strategies to maximise your visibility in AI answers.

1. GEO Audit & Strategy

We analyse your content, technical setup, and current AI visibility, then build a roadmap to increase your share of AI-generated answers for high-value queries.

2. Conversational Content Optimisation

We reshape your content into clear, natural, question-and-answer formats, which is the structure AI tools prefer to cite and summarise.

3. Structured Data & Metadata

From schema markup and FAQ schema to clear meta-titles, meta-descriptions, and other machine-readable signals, we make your content easier for AI systems to parse, understand, and recommend.

4. Authority & Trust Signals

We strengthen your expertise with reliable sources, factual clarity, author credentials, and original insights, which are the qualities AI looks for when selecting trusted answers.

5. SEO & GEO Integration

GEO doesn’t replace SEO; it builds on it. We ensure both strategies work together to deliver maximum visibility across search engines and AI tools.

What You Can Expect from I-COM

When you partner with I-COM for GEO, you gain a strategic ally focused on putting your brand at the forefront of AI-driven search.

We begin with a full audit of how your content currently appears in generative engines. From there, we design a tailored plan that blends conversational optimisation, structured data, and authority-building.
Our in-house specialists, from technical SEO experts to content creators and strategists, work together to align every element of your online presence. And with transparent tracking and continuous optimisation, you’ll see exactly how we’re boosting your visibility as AI search evolves.

What Our Clients Say

I-COM have worked with Clough & Willis for over 10 years and have been instrumental in developing our websites, online presence and our SEO projects. We have an excellent relationship built on their ability to understand our sector and translate that to our specific business needs and the requirements of the project at hand. Our most recent website redesign is easy to use, highly configurable, responsive and optimised for mobile and our ongoing digital marketing ensures that we remain highly ranked within search for terms relating to our field of work which helps continue driving our business forward.

Clare Trippier, Marketing and Business Development Manager at Clough & Willis Solicitors

There are many digital marketing agencies out there and even more prospective clients desperate to find an agency which will ‘do’ as well as ‘talk’.

FACT: I-COM provided us with both wise counsel AND execution skills that improved our website visitor experience and made it a far better business generation tool.

Howard de Souza, Marketing Director at Matthews & Goodman

I-COM have been first class in understanding our business, our market and our audience. It’s through this understanding that they’ve been able to deliver such a successful strategy that has resulted in phenomenal growth. They have combined innovation with effective marketing techniques that has built our business in a sustainable way. Whilst it can be easy to get quick, short term results, I-COM have used their expertise to execute a long term strategy that has grown our business substantially.

Albie Attias, E-Commerce Director at Evaris

I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark, Marketing Director at JMW Solicitors

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul, Partner at TJL Solicitors

Industries We Work With

We’ve delivered results across a wide range of sectors, and GEO is relevant to them all:

  • Legal – Become the trusted authority for complex legal questions, ensuring your expertise is cited in Google’s AI Overviews, featured snippets, and voice results.
  • E-commerce – Optimise your product and category content so it appears in AI Overviews, People Also Ask panels, and voice search when shoppers are researching what to buy.
  • Professional Services – Showcase your expertise through clear, authoritative answers that position your brand as the go-to thought leader in your field.
  • Education & Training – Establish your organisation as a credible source of knowledge, helping learners and professionals find your answers in AI-driven search features.

Why Choose I-COM for GEO?

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At I-COM, we’ve been ahead of digital marketing trends for decades. As search changes, we adapt early, ensuring our clients don’t just keep up, but lead.

As a proudly employee-owned agency, your success is personal to us. Every campaign is driven by our core values: teamwork, improvement, passion, creativity, accountability, and results.

By choosing I-COM, you’re not just preparing for the future of search; you’re owning it. We’ll make your brand the one AI tools choose first.

Get Started

Curious about how GEO can transform your visibility in the age of AI? Let’s talk - call us on 0161 402 3170 or contact us via our website form.

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We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.