I-COM’s award-winning content team has been practising content marketing since long before the term became a marketing industry buzzword. We recognised a number of years ago the benefits of producing creative content that can increase brand awareness, drive consumers to your website, generate revenue, and raise the profile of your brand.
Our content marketers are proficient at providing both content marketing and copywriting services for our clients. The work we produce is completed to the highest standards, supported by data about your industry and target audience and driven by measurable objectives.
Get in touch on 0161 402 3170 or fill in our contact form to enlist our content marketing or copywriting services. For more insight read on to learn more about how important these services are to your digital marketing strategy.
WHAT IS COPYWRITING?
Before we delve into content marketing we should address copywriting. Our content services address all the content needs you may have, and web page copy is no different. We work to optimise this copy for both search engines and your customers, meaning they find more useful content on your product pages that will ultimately help to inform their buying process.
Copywriting helps to make the information throughout your website much more relevant to your customers and can also help to make your website rank for relevant search terms. It's just one of the processes available in our extensive content marketing package.
What is content marketing?
Content marketing can be a little more nuanced than copywriting but simply speaking, it’s the creation and delivery of the content your audience is looking for.
For some people it pays to be a bit more blunt when explaining content marketing. To borrow a definition*:
Your customers don’t care about you, your products or your services… they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.
Why is it important to do it well?
Because, to be honest, the likelihood is all of your competitors are already doing it, and probably better than you.
Recent research** has found that 91% of B2B marketers and 86% of B2C marketers already use content marketing.And if they’re not, you have the perfect opportunity to take advantage and blow your competitors out of the water on the web.
What are the benefits?
Before deciding to invest in content marketing, you probably want a bit more detail about what it can do for your company. In truth, it’s one of the only digital marketing methods that can consistently offer all of the following benefits:
- Improve your website’s Presence, Awareness AND Conversion: It can target all three of the key ingredients for online success.
- Improve your brand image: By becoming a publisher of content that provides value to your target audience, you will be more likely to be viewed in a positive light.
- Demonstrate expertise and thought leadership: Show people you are an authority in your industry and you will build trust among the customers and clients you want to reach.
- Improve SEO and build your online brand: Search engines such as Google now want to show users what they deem to be the biggest brands within a specific industry or topic. To compete you need to build your online brand and get people engaging with you.
- Drive leads: When you combine all these factors, your website is more profitable than ever.
Who do we do it for?
B2B, B2C, niche, mass market - you name it, we can do it. Regardless of what you do, we can create and execute successful content marketing strategies for you. We’re used to getting our heads into technical and complex businesses and writing like an insider.
We use a results-focused framework that identifies your target audience and, crucially, how close they are to making a decision. We tailor the content we create to potential customers at each stage of the decision making process and aim to move them closer to choosing your company.
What can we create for you?
Our content team can create a huge range of content in different formats, including (but not limited to):
- Web page copy
- Blog posts
- White papers
- Industry reports
- Press releases
- Visual one-pagers
- Animations/visual storyboards
- Slide decks
- Case studies
Standalone strategies, consultancy & training
We don’t necessarily have to produce content for your company. Instead, we can work with and help your marketing team create the content that can take your brand to the next level.
We can create strategies for you to implement yourselves, or just help out on an ad-hoc basis and make sure you’re working as effectively as possible. Alternatively we can run training sessions for your team. Wherever you need help creating content, we are here to help.
Examples of our content marketing work
For more information, read our Christy Towels case study.
To speak to us about how content marketing can help your business, get in touch with us today.
Call 0161 402 3170 or fill in our contact form.
The website is now out performing all previous versions in my time at the firm (10 and a half years) in terms of lead generation. A very big thank you from myself and everyone here at JMW for all the hard work and effort the I-COM team have put in.
Thank you for the absolutely fantastic job that you have done for Jonathan Fawcett Limited. I am extremely grateful for everything that you have done for us during the last few months. I-COM has given us exciting new direction and at the same time captured the aspects of the company that are worth preserving. Business is so often about making choices, and we definitely made the right decision in choosing I-COM!
The new website places the customer at its core, using our extensive knowledge of our audience to make sure it responds to the way they shop for shoes and accessories today.