Online spending on the rise

December sales increase by 57% for I-COM’s e-commerce clients

After a tough few years spending in the North is back on track – well online spending at least.

I-COM has seen December sales for their top 10 e-commerce clients increase by a whopping 57% year on year - based on sales during December 2012 compared to December 2013. We also noticed the trend was the same for many e-commerce sectors: fashion, sport/outdoors and electronics to name a few - so this really is good news!

Compare this to some of the bigger shopping giants: it’s up on Debenhams and John Lewis who only saw a 27% and 23% increase, but in-line with House of Fraser who saw a 58% rise.

I-COM, a Manchester based digital agency, work with a range of e-commerce clients creating successful Magento websites and creative online marketing campaigns and have just won 2 new e-commerce clients: Recreo, an online urban clothing company and Outdoor World Direct, an online retailer for all of your outdoor needs.

Mike Blackburn, Managing Director at I-COM, is excited by the growth and said “We knew spend had improved but to see a 57% increase in revenue is fantastic. It’s great news for the North and especially for our clients.

Online spending used to be daunting but we’ve definitely seen a positive increase over the years, especially with the introduction of mobile responsive sites and secure payment providers like PayPal and Sage Pay.”

With the use of mobiles and tablets increasing every year busy shoppers want to be able buy their shopping at the click of a button, this has prompted e-commerce companies to become mobile savvy and look at their mobile options.

Mike Blackburn added: “If an e-commerce company wants to keep growing, a mobile friendly site is a necessity otherwise you’re likely to be losing thousands of mobile visitors each year. If your site is hard to navigate, takes too many clicks to purchase or is difficult to search customers will move to a more user friendly site to spend their money!”

I-COM has created lots of mobile sites and would encourage any e-commerce companies who don’t currently have one to seriously think why not?

For more information please get in touch – we’d love to hear from you!