Here’s a harsh reality: the majority of visitors to your website are likely to only spend between 10-30 seconds on your website unless you give them a good reason to stick around. Today’s web user is sceptical, knows what it wants and is armed with the knowledge that it’s likely to find the exact information it needs within seconds of leaving your website.
You’re not going to get much business from your website if everyone leaves after a couple of seconds. But keep them engaged for longer than 30 seconds and the chances of them staying, and driving revenue, drastically improve.
The words on your website are arguably the biggest influence of whether visitors stay or go. Buy or don’t. It’s the information that tells them they came to the right place. That means those words have to be chosen very carefully.
Our specialist content team has provided copywriting services to B2B and B2C companies of all sizes for more than a decade. Every day we write web content on behalf of dozens of clients, who trust us to explain their services, communicate their unique selling points and persuade visitors that there is only one company for them.
To speak to us about our copywriting services, call 0161 402 3170 or fill in our contact form.
What is copywriting?
In short, it’s the production of the words that sit on your website and other marketing collateral, such as emails, social media platforms, adverts, and so on.
But in reality it’s much more than that. On a daily basis our copywriters can be found doing anything from writing, researching, proofreading and editing, to interviewing, re-formatting, analysing, reviewing, designing and publishing.
Why is it important?
We’ve already explained how the words on your website play a huge role in determining whether your website will be a success or failure.
But they also completely define everything about you - your services, products, approach, core values, unique selling points, brand voice and more. Your website is your company’s mouthpiece on the web, so are you happy with what you are saying?
Importance of content to SEO
Just as people decide whether or not your website meets their needs by reading the words on your website, so too do search engines.
The importance of your content effectively doubles - your copywriting also plays a big role in determining how search-engine friendly your website is, and consequently how visible it is in the search engines.
Our copywriting principles
We are only interested in creating the highest quality content possible. And we manage this by combining great technical writing skills with an unparalleled attention to detail, web writing best practices and a dash of creativity thrown in for good measure.
Who do we do it for?
Since I-COM formed over ten years ago, we have provided copywriting services to a huge range of B2C and B2B clients of different sizes. We pride ourselves on our ability to write the highest quality copy for niche or mass market sectors. Why not put us to the test?
Here are just a couple of examples of our work, taken from the thousands of pieces of content our team creates every year:
- JMW - Your holiday legal rights
- Equilibrium AM - A quick guide to fixed interest
- PotterReesDolan - 5 takeaways from the ‘Back to the Future’ Rehabilitation Conference
- KeyedIn Manufacturing - 6 signs your manufacturing firm needs configurable cloud ERP
Our other content & copywriting services
We don’t necessarily have to write content for you. We often work on a consultative basis with our clients, providing guidance to marketing teams who want to create effective, web-optimised copy in-house.
The services our content team offers include:
- Content marketing
- Consultancy and web writing training
- Content audits
I’ve been working with I-COM for over two years now. Having inherited a site that was far from the finished product, I-COM has made great strides in improving our online presence both from a development and marketing perspective. I see the I-COM team as an extension of our own team and thoroughly enjoy our close work relationship.
I-COM did an amazing job of managing the project (and me), and have been a joy to work with from the initial sales pitch through to the implementation and review stages. I'd strongly recommend them to any business.
In my experience of working with website designers, CMS providers, hosting companies and SEO experts, I have found that in my relatively short time of working with ICOM, the skill levels, professionalism and general likeability is excellent. Nothing is too much trouble to explain and the members of the team that I have worked with always welcome my ideas and input when working together to improve our website.
I-COM have worked with Clough & Willis for almost 10 years and have been instrumental in developing our websites, online presence and our SEO projects. We have an excellent relationship built on their ability to understand our sector and translate that to our specific business needs and the requirements of the project at hand. Our most recent website redesign is easy to use, highly configurable, responsive and optimised for mobile and our ongoing digital marketing ensures that we remain highly ranked within search for terms relating to our field of work which helps continue driving our business forward.