5.1 There will be one winner.
5.2 The winner may choose one of the following prizes:
Option A – Website Design and Build Package
5.3 A legal sector website design and build package provided by the Promoter with a maximum value of £15,000 excluding VAT.
5.4 The website package includes:
- Discovery and project scoping
- One website design concept
- Design and build of standard legal website page templates, including:
- Homepage
- Service pages
- Sector pages
- About Us pages
- People/Profile pages
- Blog/Insights pages
- Contact pages
- Standard landing pages
- Responsive design for desktop, tablet, and mobile devices
- CMS implementation
- Quality assurance testing
- Three (3) rounds of design amends during the design phase
5.5 The website package excludes:
- Content writing, editing, migration, or population
- Search engine optimisation (SEO) services, including go-live SEO implementation
- Bespoke functionality or custom development requirements, including but not limited to compensation calculators, portals, integrations, quote tools, or client-facing systems
- Video production
- Animation production
- Photography
- Branding or rebranding services
- Hosting, software licences, or third-party subscriptions
- Ongoing support, maintenance, or enhancement work beyond agreed project scope
5.6 Any work requested outside the included scope will be subject to separate quotation and agreement.
Option B – Matched Digital Marketing Services
5.7 As an alternative to the website prize, the winner may choose to have their paid investment in eligible digital marketing services with I-COM matched by I-COM, up to a maximum value of £15,000 excluding VAT (“Matched Services”).
5.8 The marketing prize operates on a matched-investment basis. It does not mean that I-COM will reimburse, match or contribute towards marketing expenditure that the winner has incurred, or intends to incur, with another agency, supplier or third party.
5.9 To qualify for the Matched Services, the winner must enter into a new paid agreement with I-COM for eligible digital marketing services. The paid investment and the Matched Services must be delivered through a monthly retainer over a minimum period of six (6) months and a maximum period of twelve (12) months.
5.10 The value of the Matched Services will be equivalent to the value of the winner’s paid monthly retainer with I-COM, up to a maximum total prize value of £15,000 excluding VAT.
5.11 For example:
- a) a £1,250 monthly retainer over twelve (12) months (£15,000 total paid investment) will qualify for £15,000 of additional Matched Services;
- b) a £1,667 monthly retainer over six (6) months (approximately £10,000 total paid investment) will qualify for approximately £10,000 of additional Matched Services; or
- c) a £833 monthly retainer over twelve (12) months (approximately £10,000 total paid investment) will qualify for approximately £10,000 of additional Matched Services.
5.12 The maximum value of the additional digital marketing services provided under the prize is £15,000 excluding VAT.
5.13 The paid retainer and the Matched Services must be provided concurrently over the agreed six (6) to twelve (12) month period. The prize cannot be accelerated, transferred, converted to a lump sum or redeemed retrospectively.
5.14 Eligible digital marketing services may include, subject to agreement with I-COM:
- Search engine optimisation (SEO);
- Answer Engine Optimisation (AEO);
- Generative Engine Optimisation (GEO) Services
- Content marketing;
- PPC management;
- Paid social;
- Digital PR;
- Email Marketing;
- Conversion rate optimisation; and
- Other digital marketing services agreed between the winner and I-COM.
5.15 The specific services, scope, delivery timetable and objectives will be agreed between the winner and iCom before work commences.
5.16 The Matched Services do not constitute:
- a) a cash payment;
- b) reimbursement of previous marketing expenditure;
- c) a refund or credit against existing expenditure;
- d) payment towards services provided by another agency or supplier; or
- e) a contribution towards advertising media spend or third-party costs, unless expressly agreed in writing by I-COM.
5.17 Any advertising media spend, third-party costs, software, licences, platforms or other external costs are excluded from the prize unless expressly agreed in writing by iCom.
5.18 The winner must enter into I-COM’s standard service agreement and pay the agreed monthly retainer before the relevant Matched Services are delivered.
5.19 If the winner terminates or materially reduces the paid retainer before the agreed six (6) to twelve (12) month period has been completed, any undelivered Matched Services will be forfeited unless otherwise agreed in writing by I-COM.
5.20 If the winner fails to make any payment due under the agreed retainer, I-COM reserves the right to suspend delivery of the Matched Services until the account is brought up to date.
5.21 To claim the prize, the winner must enter into and sign an agreement with I-COM within ninety (90) days of accepting the prize.