PAE framework audit — UK law firms

Where is your biggest opportunity to win more instructions?

Forty questions across four pillars. Every no is an opportunity — we’ll turn the pattern into a priority list.

How effective is your firm’s digital presence?

Complete our free PAE (Presence, Awareness & Engagement) Audit and you’ll be automatically entered into our prize draw for the chance to win:

  • A new legal website worth up to £15,000

The PAE Audit is designed specifically for law firms and legal businesses looking to improve their digital performance, online visibility, and client acquisition strategy.

Entry is open only to current JMW Lawshare member firms that are regulated legal practices in the UK. Entries must be submitted by an authorised representative aged 18 or over on behalf of the firm. Firms that are existing clients of I-COM, or that have an active contract or ongoing project with I-COM, are not eligible to enter.

The competition is subject to further eligibility requirements and exclusions set out in the full Terms & Conditions.

What could you win?

One winning firm will receive a website design and build package worth up to £15,000, designed for the firm’s primary regulated legal practice.

How to enter

Simply complete the PAE Audit below during the Competition Period. Your completed audit will provide insight into your firm’s digital Presence, Awareness and Engagement, as well as entering you into the prize draw.

One winner will be selected by a computer-generated random draw from all eligible entries on 15 October 2026. The winner will be notified by email following the draw and announced during the live draw on 15 October 2026.

This competition is promoted by I.C.O.M. International Limited (“I-COM”).

Complete the PAE Audit before 23:59 BST on 14 October 2026 to enter

PresenceQuestion 1 of 40

Can your team update the website without a developer?

What we mean by this

Is your website built on a modern, scalable platform (e.g. headless CMS or well-maintained WordPress) that your team can update without developer dependency?

Law firms often have legacy websites that slow down content updates and damage search rankings. Platform flexibility directly impacts your ability to publish timely content around new case types or regulatory changes.

Your answer

What’s Included in the £15,000 Website Prize?

The winning firm can choose a professionally designed and developed legal website worth up to £15,000.

The website prize includes:

  • Website discovery and project planning
  • One bespoke design concept
  • Design and development of standard legal website page templates, including:
    • Homepage
    • Service pages
    • About Us pages
    • People/Profile pages
    • Blog & Insights pages
    • Contact pages
  • Mobile, tablet and desktop responsive design
  • Prismic CMS implementation
  • Quality assurance testing
  • Two rounds of design amends during the design phase
  • Six (6) months free website hosting
  • Six (6) months free Prismic starter plan subscription (Prismic is a headless content management system used to update your website)

The Website Prize is for one primary corporate website for the winning firm’s main regulated legal practice. Additional functionality, services, content, third-party costs and other requirements outside the agreed prize scope may be subject to additional charges.

After the initial six-month period, any ongoing hosting, software, subscription or other third-party costs will be the responsibility of the winning firm. Any renewals will be subject to the applicable commercial terms at that time.

Exclusions

The website prize does not include:

  • Content writing or content population
  • Go-live SEO implementation
  • Bespoke functionality or development requirements (for example compensation calculators, portals or custom integrations)
  • Video production
  • Animation production
  • Photography
  • Branding/rebranding service
  • Ongoing support/maintenance beyond scope

Additional requirements outside the agreed scope may be quoted separately.

What Happens If the Winning Firm Declines the Website Prize?

If the winning firm chooses not to accept the Website Prize, I-COM may, at its discretion and entirely outside the competition, offer the winner the opportunity to participate in its New Client Growth Scheme.

The New Client Growth Scheme is a paid commercial incentive, not a competition prize, and is not automatically available to the winner. Participation is entirely optional and is subject to a separate commercial agreement with I-COM.

Under the scheme, the winning firm would enter into a minimum 12-month paid service retainer with I-COM of £1,260 + VAT per month. Subject to the terms of the applicable service agreement, I-COM will then provide matching digital marketing service hours, up to a maximum matched value of £15,000 + VAT.

The scheme is designed to give participating firms additional digital marketing support and capacity to help generate new client opportunities and accelerate business growth.

All fees payable under the scheme are exclusive of VAT unless expressly stated otherwise, with VAT charged at the prevailing rate. Any offer to participate is made solely at I-COM’s discretion and is subject to agreement of the applicable services and contractual terms.

Full Terms & Conditions apply.

PAE Audit Competition – Terms and Conditions

1. Promoter

1.1 The promoter of this competition is I.C.O.M. International Limited. (“I-COM”, “we”, “our”, or “the Promoter”).

1.2 Entry into the competition constitutes acceptance of these Terms and Conditions.

1.3 Definition of Prize Acceptance

“Prize Acceptance” means the winner providing written confirmation to the Promoter by email that they wish to accept the Website Prize, following notification under Clause 7.5.

For the purposes of these Terms and Conditions:

  • a) Prize Acceptance shall only be effective when the Promoter acknowledges receipt of the winner’s acceptance email;
  • b) verbal discussions, meetings, expressions of interest, negotiations regarding project scope, or participation in preliminary discovery discussions shall not constitute Prize Acceptance;
  • c) all time periods that are expressed as running from the date the prize is “accepted” shall run from the date of Prize Acceptance; and
  • d) where the winner fails to provide Prize Acceptance within fourteen (14) days of notification under Clause 7.5, the winner shall be deemed to have declined the Website Prize.

2. Competition Period

2.1 The competition opens at 12:01 BST on 10 Sept 2026 and closes at 23:59 BST on 14 October 2026 (“Competition Period”).

2.2 Entries received outside of the Competition Period will not be accepted.

3. Eligibility

3.1 The competition is open exclusively to legal practices that are current members of JMW Lawshare at the date of entry. These Legal practices must be operating and registered within the United Kingdom that are actively regulated by a recognised UK legal body, including but not limited to the Solicitors Regulation Authority (SRA), the Law Society of Scotland, the Law Society of Northern Ireland, or the Bar Standards Board.

3.2 Entrants must:

  • a) be aged 18 years or over;
  • b) be authorised to enter on behalf of their legal practice;
  • c) provide accurate and complete information when completing the PAE Audit;
  • d) be entering on behalf of the firm’s primary regulated legal practice.

3.3 The competition is not open to:

  • a) Existing clients of I.C.O.M. International Limited at the date of entry;
  • b) Organisations that have an active contract, statement of work, retainer agreement, support agreement, or ongoing project with I.C.O.M. International Limited during the Competition Period;
  • c) employees, contractors, consultants, directors, or agents of the Promoter;
  • d) immediate family members of those individuals;
  • e) organisations currently engaged in insolvency, liquidation, administration, or similar proceedings; or
  • f) individuals, non-legal corporate entities, or organisations not actively providing regulated legal services.

3.4 For the purposes of these Terms and Conditions, an “existing client” means any organisation that currently receives, or has received, any services from I.C.O.M. International Limited within the twelve (12) months preceding the Competition opening date.

3.5 The Promoter reserves the right to verify regulatory status, eligibility, JMW Lawshare membership and client status at any time.

3.6 Any entry submitted by an organisation that does not meet the eligibility requirements may be deemed invalid and disqualified.

4. How to Enter

4.1 To enter, participants must complete and submit the PAE Audit during the Competition Period.

4.2 Only fully completed submissions will qualify for entry.

4.3 Only one entry per organisation is permitted.

4.4 Multiple entries from the same organisation may be disqualified.

4.5 No purchase is necessary to enter.

5. Prize

5.1 There will be one winner.

5.2 The Prize consists of a bespoke digital design and website development package delivered by I-COM (the “Website Prize”).

5.3 Scope Limitation: The Website Prize is strictly limited to the design and build of one (1) primary corporate website representing the winner’s main regulated legal business/firm as identified in their competition entry.

5.4 For the avoidance of doubt, the Website Prize cannot be used for:

  • a) personal websites, blogs, or portfolio sites;
  • b) secondary, affiliate, or non-regulated trading names, brands, or subsidiaries;
  • c) independent commercial ventures, side-projects, or non-legal businesses owned by partners or employees of the winning firm; or
  • d) multiple microsites or landing page campaigns.

5.5 The Website Prize includes:

  • a) Full website design and technical build to an agreed specification;
  • b) Six (6) months of standard website hosting provided by I-COM at no cost to the winner; and
  • c) A six (6) month subscription to the Prismic Starter Plan at no cost to the winner.

5.6 The Website Prize includes up to a maximum project value of £15,000 excluding VAT.

5.7 The Website Prize excludes:

  • a) content writing, editing, migration, or population;
  • b) search engine optimisation (SEO) services, including go-live SEO implementation;
  • c) bespoke functionality or custom development requirements, including but not limited to compensation calculators, portals, integrations, quote tools, or client-facing systems;
  • d) video production;
  • e) animation production;
  • f) photography;
  • g) branding or rebranding services; and
  • h) ongoing support, maintenance, or enhancement work beyond the agreed project scope.

5.8 Following the expiry of the initial six (6) month promotional period, ongoing costs required to maintain, host and run the website, including but not limited to I-COM hosting fees, Prismic subscription renewals and domain registrations, will become the sole financial responsibility of the winner under a standard commercial agreement. The winner is under no obligation to renew these services with I-COM after the six (6) month period ends.

5.9 Any work requested outside the included scope will be subject to separate quotation and agreement.

5.10 The Website Prize is non-transferable and cannot be exchanged for cash.

5.11 The maximum value of the Website Prize is £15,000 excluding VAT. The scope and allocation of work included within that maximum value shall be determined by I-COM in accordance with its standard pricing and resource allocation methodology and the agreed project specification.

5.12 Tax and VAT

  • a) The Website Prize is provided to the winner free of charge. Subject to applicable law, I-COM shall be responsible for accounting for any VAT that it is legally required to account for in connection with the provision of the Website Prize.
  • b) The stated value of the Website Prize (£15,000 excluding VAT) represents I-COM’s assessment of the commercial value of the services provided and does not constitute a cash payment or credit to the winner.
  • c) The winner is solely responsible for determining and complying with any corporation tax, income tax, VAT or other tax obligations arising from acceptance or use of the Website Prize and should obtain independent professional advice where appropriate.
  • d) Any services, subscriptions, hosting, support, renewals, enhancements or other work purchased by the winner outside the scope of the Website Prize shall be charged at the prevailing rate of VAT and on I-COM’s standard commercial terms.

5.13 I-COM reserves the right to review the winner’s corporate structure and regulatory status prior to commencement. If, following that review, the proposed Website Prize is materially inconsistent with the winner’s primary regulated legal practice or falls outside the scope of the Website Prize described in Section 5, I-COM may refuse to commence delivery of the Website Prize, provided that I-COM acts reasonably and in good faith and gives the winner written reasons.

5.14 If the winner determines that a new website is not suited to their current business requirements, the winner may formally request to forfeit the Website Prize.

5.15 At I-COM’s discretion, and as a separate commercial gesture, I-COM may offer the winner the option to enrol in the “New Client Growth Scheme” instead.

5.16 For the avoidance of doubt, the New Client Growth Scheme is a paid commercial incentive and not a competition prize.

5.17 Participation in the New Client Growth Scheme requires the winner to enter into a paid monthly service retainer (12 month minimum) with I-COM of not less than £1,260 + VAT per month.

5.18 Subject to the terms of the applicable service agreement, I-COM will match equivalent service hours up to a maximum value of £15,000 + VAT.

5.19 The winner is under no obligation to accept the New Client Growth Scheme.

5.20 Any fees payable by a participant under the New Client Growth Scheme shall be exclusive of VAT unless expressly stated otherwise. VAT shall be charged at the prevailing rate.

6. Prize Conditions

6.1 The prize is non-transferable and cannot be exchanged for cash or credit.

6.2 The Website Prize must be accepted by way of Prize Acceptance within fourteen (14) days of notification.

6.3 The winner must commence the website project within ninety (90) days of Prize Acceptance.

6.4 If the winner fails, without reasonable cause, to commence the project within this period, the Promoter reserves the right to withdraw the prize.

6.5 If the winner fails, without reasonable cause, to provide information, approvals, access or cooperation reasonably required for delivery of the prize within thirty (30) days of request, I-COM may suspend delivery and may withdraw the prize if the delay continues for a further thirty (30) days.

6.6 The winner must enter into and sign the Promoter’s standard website services agreement before any work commences. The Promoter’s standard website services agreement shall contain terms reasonably consistent with these Terms and Conditions and the scope of the Website Prize. Failure to sign the agreement within ninety (90) days of Prize Acceptance, without reasonable cause, will result in forfeiture of the prize.

6.7 Project Eligibility and Suitability

The Promoter may refuse to commence, suspend or withdraw delivery of the Website Prize only where:

  • a) the proposed website would be unlawful, misleading, fraudulent, defamatory or otherwise in breach of applicable laws, regulations or professional rules;
  • b) the winner ceases to satisfy the eligibility requirements set out in these Terms and Conditions;
  • c) the winner fails to provide information, approvals, access, instructions or cooperation reasonably required for delivery of the Website Prize within the applicable timeframes;
  • d) delivery of the proposed website would require functionality, integrations, technical specifications, procurement requirements or information security obligations that:
    • (i) are materially outside the scope of the Website Prize described in Section 5;
    • (ii) would require the Promoter to incur material third-party costs or undertake substantial additional work beyond that reasonably contemplated by the Website Prize; or
    • (iii) would prevent the Website Prize from being delivered within the maximum value stated in clause 5.6.
  • e) the winner materially breaches these Terms and Conditions or the applicable website services agreement.

The Promoter shall act reasonably and in good faith when exercising its rights under this clause and shall provide written reasons for any refusal, suspension or withdrawal of the Website Prize.

6.8 Any work exceeding the stated prize value shall be chargeable at the Promoter’s standard rates.

6.9 Website Prize Scope and Compliance Requirements

The Website Prize is intended for the design and build of a website for the winner’s primary regulated legal practice in accordance with Section 5.

The Promoter acknowledges that the winner may be subject to legal, regulatory, information security, supplier onboarding, procurement or professional compliance requirements.

The Promoter shall reasonably cooperate with proportionate onboarding, information security and compliance enquiries that are necessary for the winner to satisfy its legal or regulatory obligations, provided that:

  • a) such requirements are reasonable and proportionate to the scope and value of the Website Prize;
  • b) compliance with such requirements does not require the Promoter to incur material third-party costs, obtain certifications it does not ordinarily hold, undertake bespoke audits, or agree material amendments to its standard contractual terms; and
  • c) the requirements do not materially alter the scope, value or delivery timetable of the Website Prize.

The parties shall act reasonably and in good faith to agree a reasonable and proportionate approach to such requirements. Where, despite having done so, the parties are unable to agree such an approach within sixty (60) days of Prize Acceptance, either party may withdraw from the Website Prize without liability, save for liability that cannot lawfully be excluded, and the Promoter may select an alternative winner. Any withdrawal under this clause shall be without liability, save for liability that cannot lawfully be excluded.

6.10 Delivery Methodology - The prize does not create a procurement, tender or competitive selection process. I-COM reserves the right to determine the methodology, technology stack, platforms, project delivery approach and resources used in delivering the prize.

Nothing in these Terms and Conditions shall prevent the winner from carrying out reasonable and proportionate supplier onboarding, information security, procurement, regulatory or compliance review processes that are reasonably necessary for the winner to accept and receive the Website Prize.

However, I-COM shall not be required to:

  • a) obtain certifications, accreditations or approvals that it does not ordinarily hold;
  • b) undergo third-party audits at its own cost;
  • c) agree material amendments to its standard contractual terms;
  • d) adopt technology platforms, systems or methodologies specified by the winner; or
  • e) incur material additional cost, delay or resource commitments beyond those reasonably contemplated by the Website Prize.

6.11 Intellectual property rights in any deliverables forming part of the prize shall be governed by I-COM’s standard service agreement.

7. Winner Selection and Announcement

7.1 The winner will be selected at random using a computer-generated random draw from all eligible entries received during the Competition Period.

7.2 The draw will be conducted by the Promoter following the closing date.

7.3 One winner will be selected at random from all eligible entries on 15 October 2026 using a verifiably random process. The winner will be notified by email and announced during the live draw on 15 October 2026.

7.4 Attendance to the live draw is not required in order to win.

7.5 The winner will also be contacted directly using the contact details provided within the PAE Audit submission.

7.6 If the winner cannot be contacted, declines the prize, is deemed ineligible, or fails to provide Prize Acceptance within 14 days, a reserve winner may be selected using the same random selection process from the remaining eligible entries.

7.7 The name of the winning organisation and its registered office county may be obtained by sending a written request to the Promoter within three (3) months of the winner announcement date.

7.8 If the winning organisation objects to all or part of this information being made available, the Promoter may nevertheless provide the information and the winning entry to the Advertising Standards Authority upon request in order to demonstrate that a valid award of the prize has taken place.

8. Publicity

8.1 Subject to Section 7.7, the name of the winning organisation may be announced through the Promoter’s marketing channels.

8.2 The winning firm agrees to participate in reasonable publicity relating to the competition, including announcements on the Promoter’s website, social media channels, press releases and marketing materials, provided such publicity is proportionate and does not conflict with the winner’s legal, regulatory or professional obligations.

8.3 Any publicity shall be conducted with due regard to the winner’s professional and regulatory obligations.

9. Data Protection

9.1 The Promoter will process personal data provided in connection with the competition in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and any legislation replacing or supplementing them from time to time.

9.2 The Promoter acts as controller of personal data collected in connection with the competition.

9.3 Personal data may be collected and processed for the purposes of:

  • a) administering and operating the competition;
  • b) verifying entrant eligibility;
  • c) conducting the winner selection process;
  • d) contacting entrants regarding their PAE Audit results;
  • e) contacting the winner and arranging delivery of the Website Prize; and
  • f) providing information about relevant products and services where permitted by law.

9.4 The Promoter’s lawful basis for processing personal data under this competition shall include:

  • a) the performance of a contract or taking steps at the request of the entrant in relation to participation in the competition;
  • b) the Promoter’s legitimate interests in administering the competition, preventing fraud, verifying eligibility, improving its services and maintaining appropriate business records; and
  • c) where applicable, the entrant’s consent, including in relation to marketing communications.

9.5 Personal data will be retained only for as long as reasonably necessary for the administration of the competition, compliance with legal, regulatory, tax and accounting obligations, resolution of disputes, and enforcement of these Terms and Conditions.

9.6 Personal data may be shared with the Promoter’s professional advisers, service providers, technology suppliers and group companies where reasonably necessary for the administration of the competition and the delivery of the Website Prize.

9.7 Where personal data is transferred outside the United Kingdom, the Promoter will ensure that appropriate safeguards are implemented in accordance with applicable data protection laws.

9.8 Further information regarding how the Promoter collects, uses, stores, shares and protects personal data, including details of retention periods, international transfers and data subject rights, is available in the Promoter’s Privacy Notice at https://www.i-com.net/privacy-policy.

9.9 Entrants have rights under applicable data protection laws, which may include the right to request access to, rectification of, erasure of, restriction of, or objection to the processing of their personal data, and the right to lodge a complaint with the Information Commissioner’s Office.

9.10 Entrants may unsubscribe from marketing communications at any time. Unsubscribing from marketing communications will not affect communications necessary for the administration of the competition.

10. Disqualification

10.1 The Promoter reserves the right to disqualify any entrant who:

  • a) provides false, inaccurate or misleading information;
  • b) materially breaches these Terms and Conditions;
  • c) attempts to manipulate or improperly influence the competition or winner selection process; or
  • d) engages in fraudulent, unlawful or deliberately abusive conduct in connection with the competition.

10.2 The Promoter’s decision regarding eligibility and disqualification shall be final, provided that the Promoter shall act reasonably and in good faith and shall provide written reasons where an entrant or winner is disqualified.

11. Limitation of Liability

11.1 Subject to clauses 11.2 and 13.5, the Promoter shall not be liable for:

  • a) any indirect or consequential loss;
  • b) any loss of profit, revenue, business, contracts, goodwill, opportunity, anticipated savings or reputation;
  • c) any loss arising from circumstances outside the Promoter’s reasonable control, including any Force Majeure Event referred to in clause 13.6; or
  • d) any failure of communications networks, internet access, software, hardware, or third-party systems used by an entrant in connection with the competition.

11.2 Nothing in these Terms and Conditions excludes or limits liability for:

  • a) death or personal injury caused by negligence;
  • b) fraud or fraudulent misrepresentation;
  • c) breach of data protection obligations to the extent liability cannot lawfully be excluded or limited; or
  • d) any other liability that cannot lawfully be excluded or limited.

12. JMW Lawshare

12.1 JMW Lawshare is not the promoter of this competition unless expressly stated otherwise.

12.2 JMW Lawshare accepts no responsibility for the administration of the competition, selection of the winner, or delivery of the prize.

13. General

13.1 The Promoter reserves the right to amend, suspend or cancel the competition only where reasonably necessary due to circumstances outside its reasonable control, legal or regulatory requirements, or circumstances which materially affect the proper administration of the competition.

13.2 The Promoter will not make any amendment that materially disadvantages entrants or the winner, except where required by law or necessary to address circumstances outside the Promoter’s reasonable control. Any material amendment will be published on the Promoter’s website as soon as reasonably practicable.

13.3 Any amendments will be published on the Promoter’s website.

13.4 These Terms and Conditions are governed by the laws of England and Wales.

13.5 Any dispute arising in connection with the competition shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13.6 Subject to clause 11.2, the Promoter’s total aggregate liability arising out of or in connection with the competition, these Terms and Conditions, or the Website Prize shall not exceed £15,000 in aggregate.

13.7 Force Majeure

13.7.1 The Promoter shall not be liable for any failure or delay in performing its obligations under these Terms and Conditions, including in relation to the running of the competition, selection of a winner, or delivery of the prize, where such failure or delay arises from circumstances beyond its reasonable control (“Force Majeure Event”), including but not limited to:

  • a) acts of God, fire, flood, storm, or other natural disaster;
  • b) war, invasion, act of foreign enemies, hostilities, terrorism, or civil unrest;
  • c) epidemic, pandemic, or other public health emergency;
  • d) governmental action, change in law, regulation, or sanctions, or the act of any competent authority;
  • e) strikes, lock-outs, or other industrial action (whether or not involving the Promoter’s own workforce);
  • f) failure, interruption or unavailability of internet, telecommunications or IT infrastructure which is outside the Promoter’s reasonable control and could not reasonably have been prevented or mitigated;
  • g) failure of a third-party supplier, contractor or platform where the failure is outside the Promoter’s reasonable control and materially prevents delivery of the Website Prize; and
  • h) power failure or utility disruption.

13.7.2 Where a Force Majeure Event affects the Promoter’s ability to run the competition, select a winner, or deliver the prize (or any part of it) in accordance with these Terms and Conditions, the Promoter reserves the right, in its reasonable discretion, to:

  • a) extend the Competition Period, draw date, or any deadline referred to in these Terms and Conditions;
  • b) postpone or vary the method of announcing the winner;
  • c) suspend, vary, or delay delivery of the prize, or any element of it, for the duration of the Force Majeure Event and a reasonable period thereafter; or
  • d) if the Force Majeure Event continues for a period exceeding ninety (90) days, cancel or amend the competition or the prize, in whole or in part, without liability to any entrant or winner, save for any liability that cannot lawfully be excluded.

13.7.3 The Promoter shall notify entrants of any material effect of a Force Majeure Event on the competition or the prize by publication on the Promoter’s website, and shall take reasonable steps to mitigate the impact of the Force Majeure Event on entrants and the winner where reasonably practicable to do so.

13.7.4 Where a Force Majeure Event materially affects an entrant’s or the winner’s ability to comply with any deadline or obligation under these Terms and Conditions (including the timeframes set out in clauses 6.2, 6.3, 6.5 and 6.6), the Promoter may, at its reasonable discretion, extend the relevant deadline or waive the relevant obligation, having regard to the nature and duration of the Force Majeure Event and its impact on the entrant or winner. Any such extension or waiver shall not be treated as a waiver of any other deadline or obligation, and the Promoter shall not be obliged to grant an extension or waiver in any other case.