SEO Strategist

Full Time, Permanent

We are looking for an SEO Strategist to join the team and work with a portfolio of B2B and B2C clients across a range of industries.

About You

You will play a pivotal role in developing and executing comprehensive SEO strategies across various client accounts. You will be responsible for technical audits, advanced keyword research, and cross-functional collaboration to enhance organic growth. Your experience and insights will help guide the team, contributing to the overall success of our clients' digital marketing campaigns.

The successful candidate may well be currently working in a network agency, spending less time on client success, or a smaller agency looking for exposure to clients who demand an integrated organic strategy. They may also be in-house, looking for more variety and shared knowledge.

About I-COM

An established digital agency with a reputation for delivering innovative, flexible, and creative responses to our client’s needs in marketing, we are proud to boast high employee retention levels, with a good number of our team being with us for over a decade.

As part of our 15-year anniversary, I-COM became an employee-owned business. Our employees collectively own the majority of the company, having a say in the running and direction of the business, as well as generous shares in the profits of the business.

Here, you will be in a great professional environment, working in cross-disciplinary teams to grow your clients’ revenues, as well as your skillset and understanding of digital marketing. For a flavour of the great results we achieve, take a look at some of our work here.

Employee ownership puts our people at the heart of everything we do. Our strong, unifying brand values make us who we are. I-COM Values - TIPCAR:

  • Teamwork - Together we thrive.
  • Improvement - Mastering the unknown
  • Passion - Beyond what’s expected
  • Creativity - Innovate, create & elevate
  • Accountability - Setting the standard
  • Results - Raising the bar

Key Responsibilities

  • Create, develop, and deliver SEO strategies from the ground up or inherit those that align with client goals and drive measurable performance.
  • Be clear about what success looks like and the metrics that matter.
  • Act as the main SEO contact for your clients, presenting strategies, performance updates, clear, actionable insights, and how SEO fits into an integrated marketing strategy.
  • Proactively present and communicate to key internal and external stakeholders, at all levels, supporting strategic direction and opportunities.
  • Be comfortable with questions and build effective client relationships.
  • Collaborate closely with other digital marketing specialisms (Content, PR and Paid media) to align SEO with integrated campaign activity and share knowledge across disciplines.
  • Execution, optimisation excellence, and accountability across all forms of Organic Search for our clients.
  • Conduct in-depth technical audits and troubleshoot SEO issues across client websites.
  • Ensure technical best practices are being followed and recommend improvements based on current SEO standards and algorithm updates
  • Develop and execute link-building strategies tailored to each client’s goals and industry. Identify relevant link opportunities through outreach, partnerships, and content marketing.
  • Carry out hands-on link acquisition activity, including prospecting, pitching, and follow-ups.
  • Lead the creation of detailed content roadmaps using advanced keyword research, competitor analysis, and SERP insights.
  • Work closely with our content team to brief them on the execution of your content strategy.
  • Work closely with the PR team to support campaigns with on-site content designed to drive traffic and engagement.
  • Be curious about client success in SEO, and be proactive in making suggestions

Experience

  • Experience: 4+ years of hands-on SEO experience, ideally within an agency setting, with a proven track record of driving organic growth
  • Technical skills:
  • Proficient with SEO tools like Screaming Frog, Ahrefs, SEMrush
  • Advanced skills in Google Analytics, Google Search Console, and Google Tag Manager.
  • Strong familiarity with website platforms like WordPress, Magento, Shopify, and others.
  • Experience with HTML, CSS, and basic JavaScript as it pertains to SEO.
  • Analytical skills: Ability to interpret complex data and provide strategic insights, with advanced proficiency in Excel or Google Sheets.
  • Project management: Strong organisational skills with the ability to manage multiple projects, prioritise tasks, and meet deadlines.
  • Communication skills: Excellent verbal and written communication skills, with the ability to convey technical information to both clients and internal stakeholders effectively.

What we're looking for

  • Strategic thinker: Capable of devising and implementing long-term strategies that deliver sustainable growth.
  • Problem solver: A proactive approach to identifying and addressing SEO issues, with a strong focus on continual improvement.
  • Mentorship & leadership: Willingness to lead by example, providing guidance to junior team members and fostering a collaborative environment.
  • Client-centric: Committed to understanding and meeting client needs, with a focus on delivering high-quality results that align with business objectives.

Benefits

  • Competitive salary
  • Profit-driven bonus*
  • Flexible working hours (3 days per week in the office, 2 working from home)
  • Career progression and training opportunities
  • 20 days annual holiday (excluding bank holidays)
  • Christmas to New Year shutdown
  • One extra day’s holiday for every year you work at I-COM (up to 5 years)
  • Quarterly company social events
  • Cycle to work scheme
  • Mental health assistance
  • Referral programme
  • Modern office work environment in a central Manchester location
  • Fresh fruit and refreshments

How to Apply

For further information about this opportunity, or to apply, please send your CV to seorecruitment@i-com.net.