0161 402 3170info@i-com.net

The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

Google March 2024 core algorithm updateApr 16, 2024

Understanding Google's March 2024 Core and Spam Updates

Discover how Google's March 2024 Core and Spam Updates are transforming search with new algorithms and stringent spam policies aimed at elevating content quality and integrity. Find out what these changes mean for your SEO strategies. Click to learn more about adapting to the new search landscape.
Apr 15, 2024

Maximising the Value of Your Marketing Budget: Tips for Clients

In the world of business, marketing is an essential tool for growth and success. However, managing a marketing budget can be a challenging task, especially for clients who want to get the most out of every penny spent. To help you make the most of your marketing budget, we've compiled a list of tips that will enable you to maximise its value and achieve your business goals effectively.
Apr 12, 2024

The Biggest Legal Marketing Pain Points (and How to Overcome Them)

Today's law firms face a common question: how do law firms attract clients in this digital age? Gone are the days when traditional methods alone could fill your client roster. Digital marketing has become essential, and must blend with traditional methods to address the modern customer's needs.
Mar 25, 2024

CMCs vs Online Leads: what's best for my firm?

In a highly competitive legal marketplace, finding the best approach to lead generation represents a significant strategic challenge. With so many firms competing for the same finite supply of potential customers, the advantage will go to the brands that can find the most efficient ways to generate leads.
Mar 14, 2024

Strategising AI Investments: A Must-Do for SMEs This Financial Year

Digital technology is rapidly evolving, and artificial intelligence is no exception. Artificial intelligence (AI) has emerged as a buzzword and a pivotal tool in reshaping the competitive dynamics across industries. This guide aims to demystify AI for SME owners, elucidating why earmarking funds for AI in this financial year is not merely an option but an imperative to thrive amidst fierce competition and technological advancements
Mar 8, 2024

Celebrating Female Leadership This International Women's Day

In honour of International Women's Day, we’re here to celebrate our female colleagues across every department and discipline that make up the backbone of our Client Services, Project Management, Finance, and SEO departments. We asked the women in our office what it means to be a leader at I-COM. 
Feb 5, 2024

Digital Marketing Trends in 2024: SGE, AI & Video Content

Welcome to 2024, a year that is seeing significant shifts in the SEO landscape, influenced by three main trends: the emergence of Search Generate Experience (SGE), the growing role of Artificial Intelligence (AI) in content creation and optimisation, and the unprecedented rise of video content. In this blog post, we will delve into each of these trends, exploring how they are not just reshaping SEO strategies, but also setting new benchmarks for digital marketing success. 

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.