18th June 2018

What I Learned from #SearchLeeds

Dan Beardshall


As a Business Developer I often attend events to expand my network and learn more about this broad digital world we inhabit.

I'll admit, when the opportunity to attend the Search Leeds SEO conference presented itself to me, I wasn't really filled with a great deal of excitement. However, what I thought was going to be an indepth look at meta descriptions, keyword density and algorithms, turned out to be a thoroughly interesting and enjoyable series of presentations about the digital industry as a whole. Where we have come from, what we are currently doing and where we might be heading.

Below are a few key takeaways that all businesses should be considering when looking to make an impact in the world of digital.

The World of Marketing is Obsessed with Millenials

How we reach them, how they feel at work and how they behave. I am not saying this shouldn't be the case, but let's remember for a moment that 80% of the world's wealth is in the hands of the over 50s, are you delivering your marketing efforts to this group effectively? Certainly something worth thinking about when you embark on your next campaign.

AI is Going to Make All Human Beings Redundant in the Next 5-10 Years

Well, maybe not, but it is certainly going to have a major impact on the way that all work places operate. People don't like to believe that this will be the case, people have even been called “stupid" for suggesting this. But if Elon Musk, Stephen Hawking (RIP) and Richard Branson are saying this is a very real possibility, it is probably worth paying attention to.

We have after all, already seen what can potentially happen. Facebook, not that long ago, had to shut down their AI robots after they decided that human talk was no longer for them and developed their own language. It could be the best or worst invention in human history, who knows?

What is for certain, is that there will be a shift in the the way work is carried out, if it can be automated, then eventually it will be. This will have a real impact on how people train, find and work in jobs. Are companies doing enough to prepare themselves and their staff for this inevitable shift?

All We Talk About is Google, but Lets Not Forget About Bing

There is no doubt that most companies, even the very large, will look no further than Google when considering SEO and advertising. Bing currently have around 25% of the search engine market share. Given that the majority of Business will be advertising via Google the 25% share that Bing enjoy will be ripe for conversion. Bing offer a number of free tools to help you manage online advertising. If you are still unsure, speak with an agency that can offer you a helping hand.

High Quality Content is Vital

This may seem obvious, but it is ruthlessly effective when considering SEO performance. Getting it right is a tricky thing. People more often than not approach content creation from their own comfort zones, which often leads to it being bland, predictable and looking like PR/advertising fluff. If you are unable to create this yourself or are unsure, get somebody else to do it for you. There might even be a full service digital agency based on Portland Street in Manchester that would be able to help you…

Last but Not Least, Don't Forget About Mobile

If you are not already set up for mobile searching… then seek help immediately.

So there we have it, I am already looking forward to Search Leeds 2019. If you would like to speak with I-COM about any of the services we offer or simply for advice, please feel free to get in touch on 0161 402 3170.