Statistics released from the Office for National Statistics reported that in 2018, 77% of adults in Great Britain accessed the internet ‘on the go’. Which means that if your website is not up to scratch on mobile devices, then you could be missing out on a huge number of opportunities.
It's common knowledge that the high street just can't compete with online shopping. However, the data shows that fashion retail brands that have both brick and mortar and online offerings historically outstrip their online-only competitors. So how do you compete when your brand is strictly online-only?