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The festive season is upon us. Christmas decorations are adorning our cities and towns, the fight for the best festive TV advert has begun and shoppers are out and about spending millions of pounds on gifts for loved ones. It also means it’s time to come up with a social media marketing campaign that will blow the socks off your competitors and help boost traffic to your site and, ultimately, revenue.

Give them a treat

To encourage more social media followers over Christmas, give fans (both old and new) something to be excited about. It could be anything from a giveaway to a discount or an exclusive online competition. As long as it’s something that will entice people to your social media accounts (and your site), then it’s really up to your own imagination.

If you’re stuck for ideas, take a look at what other businesses are doing and note down anything that might appeal to your target audience. You want to stand out from your competitors so make sure you don’t just imitate their work, but offer users something unique.

It’s all about sharing

The most crucial point to remember for any social media campaign - you want people to share it. You want to create content that’s compelling to your target audience, so people share it with their friends and contacts and talk about it. Don’t be afraid to show some personality - it’s this that your followers are more likely to find engaging than anything that’s salesy.

Update your cover photos

When potential customers/clients visit your social media account, the first thing they see is your cover picture. By giving your profile a festive makeover and changing your cover photo to an image that encompasses what you’re offering this Christmas - be it a discount, treatment or service - you’ll ensure any visitors won’t miss it.

Be prepared

There isn’t that long left until Christmas so it would be a mighty task to try and garner the same results from all of your social media accounts. Instead focus your efforts on a few, preferably ones that work for your customers/clients. If you’re unsure, Facebook or Twitter are excellent choices thanks to their far-reaching audiences.

Create a schedule for the festive season, allowing allocated time to ensure you meet the requirements of your marketing campaign. Include a list of materials you will need so you’re not delayed when it comes to sharing an update.

Make use of scheduling

The festive period is a busy time for any business, so if you know that you’re not going to have a great deal of time to update your social media accounts, then make sure you take advantage of scheduling. Hootsuite is a social media management tool that lets you schedule posts, tweets, etc., across multiple platforms and is easy to use.

You should at least be scheduling in a cheery message on Christmas Day and another to bring in the new year. This could also be a good time to let your followers know when you are likely to be back.

Give a little

If you’re looking to build up your following or get your content in front of potential new followers, there are a number of paid options available across social media. You can use sponsored posts, which feature as advertisements, and boosted posts to help get your business in front of a larger audience.

Campaigns can be setup to target specific users, whether it be your target audience or people who have visited your site before. There is also the option on Twitter to target people based on the type of people they follow and what they share on their profile and feeds.

If you have any questions about social media, please do not hesitate to get in touch by calling 0161 402 3170 or by emailing us.