I-COM hosted their first in house seminar on Wednesday 24th September. The seminar focused on the evolution of digital and created a buzz of energy on the day with the hashtag #icomsummit.
Mindy Gofton, head of digital. Mindy talked about how digital is changing, and how having a robust mix of digital marketing will help your business build brand awareness.
Fiona White, head of PR. Fiona spoke about the benefits of PR and how PR can compliment your digital strategy.
Last but not least our head of paid search and analytics, Jane Cragg talked about the changes to paid search and Google's plans for the future.
Please see the presentation slides below or use the this link: http://prezi.com/a_jrwb0qgpmil