To celebrate I-COM’s women of digital on International Women’s Day 2019, we asked some of our ladies about their favourite things about I-COM and the digital industry. First up is our Head of PPC Jane Cragg, who is currently on maternity leave with newest lady of I-COM, baby Eleanor.
Jane Cragg, Head of PPC
To women looking to get into digital, I'd say, "Do what's right for you." Don't look at what other women are doing, and don't look at the gender breakdown of the companies you're applying to work at. Just find one thing in digital that you can do really well and do it. If you are feeling overlooked or ignored because of your gender, then you can always reach out to other women in the digital marketing community for support and mentorship - and given the demand for good digital marketers across the industry, you should be able to change jobs until you find a place where you're happy and appreciated.
Liz Walmsley, Brand Marketing Strategist
he Twelve Days of Christmas carol to be sang in the voice of a cartoon fatberg. Just another day at I-COM!
What would you say to encourage other women who are looking to start working in digital marketing?
Speak to friends, family, old colleagues - anyone! You’re bound to be connected to someone who works in the sector who can give you a real insight into the industry, as well as advice and maybe even a job. My last two jobs have happened from conversations with friends and old colleagues.
Hannah Spelman, SEO Consultant
Digital marketing is creative, broad, and fun! There's a variety of different roles to work in and there's a demand for digital marketing too, which is important to think about when considering a long-term career.