We have just completed the third quarter of our financial year with revenues up by 15% on last year. This increased revenue means that the business should generate sales in excess of £2m for the first time in its 13-year history.
We have spent the last year re-focusing our business to become a specialist brand development agency, providing a range of services designed to help organisations grow their brands and businesses online.
We have also undertaken research and development to create a new next-generation hosting environment for our clients that require a platform which is rapidly scalable and allows websites to be viewed more quickly.
Mike Blackburn, our Managing Director said: “I-COM started out to be an SEO agency but we quickly recognised that our clients wanted a single agency that could build their websites, as well as promote them. Traditional SEO techniques can no longer be relied upon to deliver the numbers of visitors they used to and we now recognise that brand awareness and credibility is all important for online success.
“We have worked hard to develop our capabilities and expertise through new hires and training in areas such as PR, data analysis and content creation, and by utilising our unique range of skills we are able to drive success for our clients.”
The refocused business strategy has already been successful and led to numerous significant client wins including SockShop, Chooz, Millbank, Lanes Group, Marc Darcy and Linens Limited, supported by continued revenues from existing clients including Brand Attic, JMW and King of Servers.
Our revenue growth has been achieved alongside efficiency improvements that have allowed us to fund a significant investment in a new high-speed next generation hosting environment, which will ensure we can provide its clients with infrastructure that will cope with traffic increases and increasingly data-hungry applications.
During the year our brand marketing team has almost doubled in size, with four new staff recruited towards the end of 2017, including brand marketing strategist Alexandra Moorhouse. Alexandra spent four years at Manchester Central, where she was responsible for driving strategic marketing and communications activities and brings with her a wealth of experience which will be used to help clients developing their brands.
Mike said: “It’s great to have Alexandra on the team, bringing another string to our bow with her experience in a large events-driven organisation. We are continually looking to improve our business and the services we offer. As part of this we are actively seeking opportunities to acquire complementary businesses, the next year should be an exciting one for I-COM.”