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Welcome to part 2 of our mini blog series breaking down Google’s webmaster video on how to choose an SEO agency. You can read part one here. You can also watch the video:

In this post, we’ll focus on Google’s advice on choosing an SEO expert to help with your digital marketing - what Google recommends and how we follow best practices. If you do have any questions about their advice, feel free to get in touch.

Google says: “Conduct a 2-way interview with your potential SEO. Check that they seem genuinely interested in you and your business...A good SEO doesn’t focus only on search engine rankings but on how they can help your business.”

I-COM says: Google is absolutely right here. We cannot do our job if we don’t know as much as we possibly can about your business. And why would you want to work with us if we weren’t genuinely interested in what you do and in helping you to succeed at doing it? You may come to us asking about SEO, but we will always consider what digital solution is going to best help you achieve your online business goals – and we may suggest putting your focus elsewhere, or that you remain flexible with what we do with your budget so that we can be flexible with our strategy.

Google says: “Check references.”

I-COM says: Absolutely. SEO is mission-critical to ensuring that your website works and your business grows, so you should be asking us to demonstrate that we can do what we promise – and that we have customers that love working with us. We have spoken to so many businesses that have had bad experiences with digital agencies that we understand why prospects might be wary of what we’re telling them. We’re always happy to provide references to help reassure you that we can deliver great results.

Google says: “A good SEO will try to prioritize what ideas can bring your business the most improvement for the least investment and what improvements may take more time, but help growth in the long term.”

I-COM says: As with any marketing channel, there will be quick wins and longer projects. Good SEO requires a knowledgeable SEO practitioner and as well as help from expert content writers and outreach specialists and a developer who understands the value of a search-friendly website. When we build a strategy, we will prioritise the fixes we believe will drive results the fastest while still allocating some time to work through the more difficult issues to ensure that we balance out quick wins with long term success.

Google says: “My strongest advice when working with an SEO is to request that they corroborate their recommendation with a documented statement from Google, either in a help center article, video, or Googler response in a forum, that supports BOTH:

  1. The SEO’s description of the issue that needs to be improved to help with ranking
  2. The approach they prescribe to accomplishing this task”

I-COM says: You can find information from Google on a whole range of common issues relating to search, but at times we find unusual issues with websites. We will always try to corroborate what we’re suggesting with a recommendation or explanation from Google, but occasionally we may need to defer to the next best thing – a leading industry website or figure.

So that’s our highlights of Google’s video advice on how to choose an SEO agency. You can read part one here. We’d definitely recommend that you watch the whole Google video as there’s some good advice in there.

If you are in the process of choosing an SEO expert or you are at all concerned that you’re not getting everything you should from your current SEO, feel free to fill in the contact form, or call us on 0161 390 0125 and we will do our best to answer any questions you might have or to help point you in the right direction.