On Tuesday, Google for Jobs was finally launched in the UK, we’re pleased to confirm that the latest version of our Recaza recruitment platform is fully compliant and delivers jobs straight into the system.
You can see what search results now look like in the image, we've hidden the names of the firms that are advertising on this page because of their poor campaign management I'm sure they know who they are.
However, the presence of many job boards and relatively few agencies in the search results drove us to revisit a study we undertook in 2017 when the service was first announced.
At that time we reviewed the websites of 100 of the biggest recruitment firms in the UK to determine if they were ready for #GoogleforJobs. We discovered that over 50% of these websites reviewed did not have the functionality required to make Google for Jobs work.
Sadly, it seems not many of the big firms have yet got to grips with this massive opportunity with only sixteen more adapting their sites to take advantage of the new service since we last undertook the review.
What is Google for Jobs?
The Google for Jobs service displays personalised search results to job seekers around the world. It is driven by an artificial intelligence platform, which draws on the personal data Google has collected about the user from across the internet to deliver information about vacancies that could be especially relevant to the user. This information comes from such places as location, browsing history and previous searches that have been done by the user.
All of this helps to paint a picture of the candidate, including their skills, preferred place of work and more. This means only vacancies relevant to the job hunter will be presented to them. At the moment online job hunting involves filtering the opportunities available by such things as role, location, experience, salary and more until relevant vacancies are displayed. Google aims to cut this process short, streamlining the recruitment process substantially.
The information needed to make Google for Jobs work
In order to appear in Google for Jobs listings a website’s individual job pages need to be included in a sitemap and include the Schema job posting structured data mark-up.
Different types of data have different Schema depending on the typical information a user might expect to find on a page. The JobPosting Schema allows a webmaster to tag just about everything a job hunter might look for when seeking a new job. This markup helps to improve the search engine’s understanding of the content on the page, helping with relevancy signals. Integrating Schema markup on your website can also help it to benefit from enhanced results in SERPs, including rich snippets, carousels and more.ap and marked up in the site code with the JobPosting Schema. For clarification, a Schema markup is a way of tagging structured data so that it can be interpreted more easily by search engines.
Schema implementation by the top 100 recruiters
A year after we first reviewed this data, only 16 more of the 100 original agencies we surveyed have added Schema markup to the job postings on their websites, bringing the total number to 63.
We believe the problem for many of the larger recruiters is that changing their web platforms is both costly and takes a lot of time. However, the major job boards have got on-board quickly as they see the benefit of being present in a very prominent area of the search results page when people are looking for a new job. The image shows a search for a "senior recruitment consultant" job being dominated by aggregators.
No doubt the big boys will now be scrambling to adapt their sites to make them compatible but in the short-term it gives smaller firms the opportunity to leapfrog their larger competition. By working faster to integrate Schema markup throughout their sites and optimising they job details they’ll show more often in search results.
Advice from Google on getting your site ready
Thankfully, Google has provided some relatively straightforward information on how recruitment companies should amend their job postings in order to get noticed with this guide. Sadly it will require some development expertise and a flexible platform so you should speak to your developer to see if they can undertake the work.
However, the launch of Google for Jobs in the UK is not the only change, relevant to recruiters, that Google has introduced recently. On June 26th it introduced the Indexing API to resolve issues around outdated job listings. It will allow ‘any site owner to directly notify Google when job posting pages are added or removed’. This will then prompt Google to run a fresh crawl. The benefit of all of these changes is that job seekers can easily find active job postings that are relevant to their interests and skills.
How I-COM can help you to introduce Google for Jobs
We specialise in web development and digital marketing for the recruitment sector at I-COM. Our special recruitment platform, Recaza, works with Google for Jobs and will automatically get your opportunities listed.
We have a wealth of knowledge about what it takes to succeed in a saturated market and have a long list of clients we’ve helped over the years with whom we continue to work.
Our work with First Recruitment made an immediate impact, increasing visitors to the site by nearly 120% and mobile traffic increasing by nearly 145%. Sellick Partnership has continued to improve upon their fee records month-on-month.
Download the survey results or get your site reviewed
If you’d like to discover which of the top 100 firms have a compliant website you can quickly find out by downloading the results of our survey using the form at the top of the page.
If you’re one of the many smaller agencies that make up our great job market get in touch with us and we’ll quickly review your site for you to let you know what you need to do to take advantage of this great opportunity.