This month (October) we caught up with our lovely client, Lanyon Bowdler Solicitors and got to know their BD & Marketing Manager, Amanda Jones, a little better.
What led you to a career in marketing?
I sort of ‘fell’ into it. I have had a wide range of positions, mostly office management, but I found myself looking for a fresh challenge over 15 years ago and managed to secure a role in a law firm working for the commercial litigation partner. I started studying for ILEX and transferred over to the PI department. I quickly discovered it wasn’t really for me, I didn’t enjoy the repetition – the role of practice manager became available within that law firm and I applied. I got the job and for about six years I enjoyed the challenges of looking after IT, HR, marketing, facilities, compliance and anything else they could throw at me. I started to study for the CIPD (I was being pushed into specialising in HR), and during this time I was told of the job at Lanyon Bowdler where I could focus on marketing & business development, I applied and was offered the position - the rest is history. I enjoy marketing, the variety and the fact I can use my creative side keeps me engaged – no time to get bored that’s for sure.
Who inspires you in business and why?
Leaders and managers who have worked their way up, who engage with their staff and who are passionate about what they do – my father was a great business man and was definitely someone who inspired me.
What item could you not do without everyday?
What animal best describes you and why?
On a recent training course I was identified as a combination of a Lion (assertive and know what I want) and a Monkey (expressive and responsive) – I think that just about sums me up.
What is your biggest achievement to date (in life or business)?
With the exception of the financial elements, I managed the smooth merger of two law firms, including complete rebranding, integrating IT systems, harmonisation of personnel, with about three months notice.
If you didn't go down this career path where do you think you would be?
I nearly qualified into law and then nearly qualified into HR so I guess if I hadn’t moved into marketing I would working in HR, but definitely not as a lawyer. My passion when I was younger was to work in the music industry in some shape or form, if I could do it all again, I would still like to pursue that career.
Here are the quickies...
Films or books?
Tea or coffee?
Tomato sauce or brown sauce?
Dressed up or dressed down?
Hot or cold?
Tricky one, but I guess it would have to be hot